AI marketing software for business law firms — built to win clients beyond the referral network.
Iriscale is the AI marketing platform business and corporate firms use day to day — AI agents that learn your practice areas, client types, and brand voice, then build authority and attract clients across Google, AI search, and LinkedIn.
Works with the tools your firm already runs on
Knowledge Base
Content Architecture
AI Search Ranking
You rely on referrals while buyers research firms in AI — and find someone else.
The old playbook — referrals, a partner's network, a static website — leaves you invisible to the founder or operator who now researches legal questions in ChatGPT before they ask anyone for a name.
Referral pipelines plateau.
A network only scales so far. When referrals slow, there's no demand engine underneath — and growth stalls without a direct discovery channel.
AI answers business-legal questions directly.
"Do I need a lawyer to review this contract?" is now answered by ChatGPT. If your firm isn't the cited authority, a legal-tech brand or directory captures the buyer.
Thought leadership is hard to sustain.
Partners are billing, not writing. The content that builds B2B authority rarely gets produced consistently — so the firm stays invisible on the topics it knows best.
44%
of buyers now begin their search in AI, not a search engine.
Source: Bain & Company, How Customers Are Using AI Search, 2025
A full marketing operation for your firm — built around how business buyers search.
From first business-legal search to signed engagement — on autopilot.
Every feature, mapped to your industry.
| Section on page | Iriscale feature | How it shows up |
|---|---|---|
| Know your firm | Knowledge Base | Encodes practice areas, industries served, matter types, fee models, and thought-leadership voice. |
| Win AI search | AI Search Ranking Intelligence | Tracks citations across ChatGPT, Claude, Gemini, Perplexity for "business attorney in [city]" queries. |
| Research keywords | Keyword Repository | P1/P2/P3 priority for terms ("contract lawyer", "LLC formation attorney", "M&A counsel [city]"). |
| Know competitors | Competitor Analysis | Battle cards for rival firms: practice mix, content strategy, web authority, positioning. |
| Build a smart site | Content Architecture | Pillar pages per practice area with cluster articles and FAQ content targeting commercial-intent queries. |
| Plan full-funnel | Topic Strategy | Question (do I need a lawyer for X), Consideration (how to choose counsel), Decision (best firm in [city]). |
| Answer AI search | AI Optimization (Q+A) | Optimizes answers to "what should a founder agreement include?" so your firm gets cited. |
| Ship content weekly | Articles + Social Posts | On-brand articles and LinkedIn thought leadership per practice area, with UTM tracking. |
| Find conversations | Opportunity Agent | Monitors LinkedIn and founder communities for "need a business attorney" posts and flags them. |
| One agent runs it | Chief Marketing Agent | Ask "build a Q4 contracts content plan" and it executes across every channel. |
What changes when your firm runs on Iriscale
Most business firms we talk to have the same story - deep expertise, growth capped by referrals. Iriscale builds the engine underneath.
Without Iriscale
- Growth entirely dependent on partner networks and referrals.
- Generic "full-service business law firm" copy that ranks for nothing.
- No presence in AI search — invisible when buyers research legal questions.
- Legal-tech brands and directories capturing high-intent buyers.
- Thought leadership that never gets written because partners are billing.
- No competitive intelligence on what rival firms are publishing.
With Iriscale
- One flat subscription — a demand engine beneath your referral network.
- Weekly authority content planned around the business-buyer journey.
- Tracked AI-search citations in ChatGPT, Gemini, Perplexity.
- Consistent LinkedIn thought leadership that builds firm authority.
- Practice-area pages that capture commercial-intent search.
- Live competitor intelligence on rival firms' content moves.
–33%
cost per signed client
+8 hrs
reclaimed per week by partners
6×
more AI-search citations in 90 days
Built for the people actually running the business.
Boutique firm
“When referrals slow down, we have nothing generating demand underneath.”
Builds a content engine on the matters you handle most — formation, contracts, disputes — so demand keeps flowing when the referral network is quiet.
Hartley & Cho
Business formation + contracts · 4 attorneys
Corporate practice
“Our partners have real expertise but never have time to write thought leadership.”
Captures each partner's voice and specialty, then ships LinkedIn thought leadership and articles automatically — authority content without partner hours.
Devlin
Managing partner · 15-attorney corporate firm
Industry-focused
“Our SaaS founder clients research everything in AI before they ever call a lawyer.”
AI-search optimization for founder-stage legal queries. Content built around the exact questions tech clients ask, so you're cited where they research.
Summit Counsel
Business law for tech & SaaS clients · metro
Every feature feeds the next. That's the Iriscale difference.
Teach Iriscale about your business once — the Knowledge Base becomes the foundation. From there, every other capability draws from the same brain. No retyping, no re-briefing, no context loss.
From the Founder
“Business attorneys often get found after a deal has already gone wrong. Iriscale builds the proactive content strategy that gets you cited in AI search when owners are still planning - not panicking.”
Dean Gannon
Founder · Iriscale
Common questions
Iriscale flags content for attorney sign-off before publishing. The Knowledge Base stores your jurisdiction's rules so the AI avoids prohibited claims by default — and you're always the last reviewer.
Yes. The Knowledge Base captures each attorney's voice, practice focus, and the industries you serve. Content is generated against that profile — not a generic legal template.
Yes — it builds a demand engine beneath your referral network so growth doesn't stall when referrals slow. It supplements relationships, it doesn't replace them.
Yes. Each practice area gets its own pillar architecture, keyword tracks, and topic strategy within one Knowledge Base.
Most firms see AI-search citation changes in 3–6 weeks. Markets with existing SEO equity move faster.
Yes. Iriscale is a marketing layer that runs separately from your practice-management and document systems. It builds authority content from your public-facing practice areas without ever touching matter files or privileged client material.
Iriscale is a flat monthly subscription that covers your whole firm and every practice area, not a per-attorney or per-lead charge. It replaces fractured agency, freelance-writer, and directory spend with one predictable cost.
AI engines quote clear, well-structured answers to commercial-intent questions like "what should a founder agreement include?" Iriscale writes that content in your firm's voice so engines cite you over a directory, then tracks which legal queries you appear for.
See what Iriscale would do for your firm.
In a 20-minute walkthrough we'll load your firm, show you your current AI-search visibility, and map out the first 90 days.