AI Search & Marketing Platform
Get found whenpeople ask AI,not just Google.
Get found when people ask AI,
not just Google.
Iriscale tracks how you show up in Claude, ChatGPT, Gemini, Perplexity and Grok, then writes and publishes the content that closes the gaps.
Trusted by growing companies
SEMrush gives you data. ChatGPT gives you a blank page. Neither tells you how you're doing in AI search, or fixes it for you. Iriscale is built to do both.
Want us to run it for you?
With Iriscale Managed, a dedicated expert team runs the platform on your behalf, found in AI search, beating your agency on results-per-dollar.
“We built Iriscale because every marketing tool we used started with a blank page. We wanted a platform that starts with strategy, understanding your market, your competitors, and your opportunities, and then creates marketing and execution that actually moves the needle.”
Dean Gannon
Founder, Iriscale
How Iriscale works
Track. Diagnose. Create.
How Iriscale works
Track. Diagnose. Create.
Step 1: TRACK
See exactly where you rank, on every major AI engine
Iriscale tracks how ChatGPT, Gemini, Claude, Grok and Perplexity answer your buyers' questions: who gets named, who gets cited, and where you stand. Updated continuously.
STEP 2: DIAGNOSE
Know exactly which questions you're losing, and why
Every question customers ask AI that you're not answering, ranked by what it's worth if you were. You know exactly what to create and why it matters.
Step 3: CREATE
On-brand, ready-to-publish content that closes the gaps
Articles, answers, pages and social posts written in your brand voice, ready to publish, not ready to edit. No writer required.
We solve Strategy, Not Writing
Most marketing tools help you write faster. Iriscale helps you think smarter. We start with what matters, understanding your market, your competitors, and the conversations your customers are already having. Then our AI agents execute the strategy: research, content, optimization, and promotion, all aligned to your business goals.
trained on 20 years of data
Organic traffic up
jump in CTR
The products
Five products. One understanding of your business.
Each one runs on the same knowledge base, keyword repository and content architecture. Set up once, used by every agent.
Keep up to date on the
latest from Iriscale
Build once.
Show up everywhere your
customers are actually searching.
Frequently asked questions
Iriscale is an AI-powered marketing platform that handles your entire marketing strategy, from competitive research and keyword discovery to content planning, article creation, and social media publishing. Instead of just writing content like most AI tools, Iriscale builds the strategic foundation first: it analyzes your competitors, identifies keyword opportunities with AI-powered priority scoring, maps out your content architecture, and then generates on-brand articles and social posts from that strategy. Think of it as hiring a marketing strategist, SEO specialist, content writer, and social media manager, all in one platform.
Iriscale is designed for companies that need to scale their marketing without hiring a full team. Our typical users fall into three groups: startup founders and small business owners who handle marketing themselves and need strategic guidance (not just content generation), marketing managers at growing companies who need to do more with limited resources, and agencies managing content and strategy across multiple client accounts. If you’re spending too much time on marketing execution and not enough on strategy, Iriscale is built for you.
Iriscale is a strategy-first marketing platform, not another AI writing tool or data dashboard. Where tools like ChatGPT and Jasper start with a blank prompt and need you to already know what to create, and SEMrush gives you raw data but leaves the strategy to you, Iriscale starts by building a deep understanding of your company, competitors, and market through its Knowledge Base. From there, AI agents take over to execute your goals: researching keywords and prioritizing them by business impact, mapping out your full content architecture, monitoring how you rank across AI search engines, finding real-time sales opportunities on social platforms, and publishing on-brand content across every channel. These other tools are individual pieces of the marketing puzzle. Iriscale is the complete picture, from strategy through execution.
No. Iriscale's guided onboarding walks you through every feature step by step, and the AI handles the strategic heavy lifting, competitive analysis, keyword research, content planning, that would normally require years of marketing expertise. You provide your company information and goals; Iriscale figures out your content strategy, identifies the best keywords to target, and generates content aligned to your business. That said, experienced marketers love it too because it eliminates hours of manual research and lets them focus on high-level decisions.
Iriscale offers three plans: Starter at $200/month, Scale at $400/month, and Managed from $1,000/month, where a dedicated team runs Iriscale for you. Every plan includes AI search tracking, research, content generation, and social publishing; the tiers differ in the volume of projects, keywords, and team seats. You can upgrade or downgrade at any time, and there are no long-term contracts. See the pricing page for full details.