Your expert AI marketing team, in a single conversation.
The Chief Marketing Agent analyzes your performance, recommends the highest-impact next moves, executes the work on your behalf, and measures results — all through natural language. Teams using the CMA 5x their marketing output without adding headcount.
Pebble Realty
Based on your Knowledge Base, vacancy reduction is the top pain point this quarter. Here's a weekly plan:
Why now: 60 completed blog articles ready to promote · 4 active Reddit opportunities around vacancy · social cadence is behind plan.
- Day 1–2: Content selection & campaign setup
- Day 3–4: Generate & schedule social posts
- Day 5: Review AI search coverage, approve answers
Analyze. Recommend. Execute. Measure. All from one conversation.
The CMA sits as a side panel alongside every Iriscale module — Knowledge Base, Social Posts, Content Architecture, Search Rankings. It reads context from what you're looking at and your full data set, then returns decision-ready output grounded in your real numbers.
A full marketing health check in 30 seconds
Ask “Run a full assessment” and the CMA reads across all 13 of your Iriscale data sources simultaneously — company profile, knowledge base, keywords, content architecture, articles, social posts, rankings, and more. It returns a completeness status for every foundational area, flags the gaps blocking growth, and ranks what's costing you the most. What would take a CMO a week of meetings happens in 30 seconds.
Company data sources
Read 13 data sources. Here's where you stand:
Social cadence. You have 60 articles and zero scheduled posts this week. Impact: high. Effort: low.
The highest-impact next move, scored and ranked
Ask “What should I do next?” and the CMA scores every gap by impact, urgency, and effort — then recommends the single action with the best return. Ask “Create a marketing strategy” and it generates a phased 3-stage plan with dependencies, effort estimates, and expected outcomes. Every recommendation is grounded in your real data, not generic playbooks — and every strategy is auto-saved to your Knowledge Base.
Weekly calendar
Three campaigns match your backlog and active audience signals:
Why now: You have 59 articles on tenant screening, lease management and rent collection. LinkedIn carousel format will work.
Why now: Reddit opportunity agent flagged 4 new threads with 200+ engagement this week.
Why now: Your CMO persona is active on LinkedIn · AI search rankings need fresh signals.
The CMA does the work on your behalf
This is what sets the CMA apart from every other AI assistant: it executes. Paste a URL and say “create social posts promoting this content, message how marketers are overwhelmed by AI tools” — the CMA extracts the article, loads your brand voice, generates three LinkedIn variations with AI-generated images, and delivers them straight into your Social Posts module marked Completed, ready for your Approve / Schedule review. For multi-minute tasks, the CMA streams live progress with a phase checklist and a Task ID. Every destructive action asks for confirmation first.
Reddit to Content — Overwhelmed Marketers
LinkedIn connected. Queued 3 post variations with your “overwhelmed by AI tools” angle.
- Extracted article content
- Extracting company info
- Generating post strategy brief
- Creating 3 LinkedIn variations
- Generating images
Live performance data, daily briefings, ranking trends
Ask “How is our content performing?” and the CMA pulls live Google Search Console and Analytics data, shows your top queries and pages, and flags anomalies like keyword cannibalization. Ask “How do I rank in AI search?” and it reports visibility across Claude, ChatGPT, Gemini, Perplexity, Grok with trends over time. Say “Good morning” and you get a delta-based daily briefing — in under 30 seconds.
Query performance
- 158 questions total · 20 approved, 138 in review
- 15 answers generated · 7 approved, 8 in review
- 825 keywords · only 4 have questions generated
- 1. Approve pending answers · Immediate priority
- 2. Generate AIO sets from top keywords · High impact
- 3. Refresh weekly ranking check · Low effort
Every question your marketing team asks — answered with your data.
These aren't hypothetical prompts. They're the real strategic questions teams ask the CMA from wherever they're working inside Iriscale.
“recommend marketing actions for the week”
A weekly action plan anchored around a “Vacancy Reduction Month” campaign — citing 60 completed blog articles ready to promote and delivering a Day 1–2 / Day 3–4 execution plan.
“What social campaign should we do this week?”
Three complete campaign recommendations with Status, a “Why now” anchored in real content counts, and platform-specific execution plans for LinkedIn, Instagram and X.
“What blog recommendations have our agents found this week?”
A ranked list of high-value blog opportunities pulled from live agent discoveries — each with source subreddit, engagement metrics, content overlap analysis, and recommended funnel stage.
“Turn the top agent opportunity into a published article”
An “Article Created Successfully” confirmation with a full article placed in the Maintenance Hub. Every field pre-populated — URL, blueprint, page ID, audience, word count.
“what AI optimizations should be done next?”
A Current Status snapshot with real counts (158 questions, 15 answers, 825 keywords with only 4 triggering generation), followed by a prioritized next-step plan with specific question examples.
“create a social post promoting this URL, message how marketers are overwhelmed by AI tools”
Not drafts or outlines — 3 publish-ready LinkedIn posts with AI-generated images, delivered into the Social Posts module as a Completed campaign. Live progress stream with phase checklist and Task ID.
Six marketing specialists. One conversation.
Behind the CMA's single chat interface is a team of 19 specialized skills grouped into six expert roles — each built to perform at a world-class level. Whichever specialist you need, the CMA routes the conversation automatically.
Marketing assessment & strategy
Full health checks across 13 data sources. Phased strategies with dependencies, effort estimates and expected outcomes — all auto-saved to your Knowledge Base.
The StrategistAI search & AEO pipeline
Keyword prioritization → SERP analysis → question generation → answer creation → approval → vector DB. Tracked across Claude, ChatGPT, Gemini, Perplexity, Grok.
The SEO & AI Search LeadReddit-to-blog pipeline
Turns Opportunity Agent discoveries into published articles end-to-end — blueprint selection, architecture placement, draft generation, approval queue.
The Content LeadSocial strategy & execution
URL → platform-specific posts with AI-generated images, delivered as a Completed campaign. LinkedIn, X, Instagram, Facebook, TikTok, YouTube. Scheduling via Getlate.
The Social LeadLive analytics & briefings
Natural-language GA4 and GSC queries. Cannibalization detection. Daily delta briefings — what changed since yesterday, in under 30 seconds.
The AnalystPlatform orchestration
Skill routing across 19 skills · 78 tools · 13 data sources. Every destructive action gated by explicit confirmation. Long-running tasks streamed with Task IDs.
The Platform ExpertFive roles. One chat window. Zero hand-offs.
Each specialist is trained to senior-practitioner level in its domain — and only that domain. They coordinate with each other automatically. You stay in one conversation.
The Strategist
Runs full marketing health checks across all 13 data sources in 30 seconds. Generates phased strategies with dependencies, effort estimates and expected outcomes. Scores every gap by impact, urgency and effort — always surfaces the single highest-return action.
The SEO & AI Search Lead
Runs the full AI Optimization pipeline end-to-end — keywords, SERP analysis, question generation, answers, approval, vector DB. Tracks brand visibility across Claude, ChatGPT, Gemini, Perplexity and Grok with full version history.
The Content Lead
Turns Opportunity Agent discoveries into published articles in one conversation. Selects the right blueprint, creates the Content Architecture page, generates a brand-voiced draft, queues for approval. Every article is placed, linked and measured.
The Social Lead
Takes a URL and a messaging angle — extracts the content, loads your brand voice, generates platform-specific variations with AI-generated images, delivers them as a Completed campaign in your Social Posts module ready for Approve / Schedule.
The Analyst
Pulls live GA4 and Search Console data in response to natural-language questions. Reports device/country breakdowns, cannibalization, top-performing queries. Delivers delta-based daily briefings showing exactly what changed since yesterday.
The Platform Expert
Routes each message to the right specialist. Enforces the Confirmation Before Writes pattern on every destructive action. Streams long-running tasks with phase checklists and Task IDs so you always know what's happening.
Stop managing your marketing team.
Start running it.
- A CMO to set strategy.
- An SEO lead for keyword and AEO work.
- A content manager running the article pipeline.
- A social lead writing and scheduling posts.
- An analyst pulling GA and GSC reports weekly.
- Five people. Five tools. Five Slack channels.
- Weeks between “we should do X” and “X is live.”
- Ask for an assessment, get a world-class gap analysis.
- Ask for a strategy, get a phased plan with dependencies.
- Ask for execution — watch agents set up, content generate, posts schedule.
- Ask for measurement, get live GA, GSC and AI rankings instantly.
- Six specialist roles. One chat window.
- Approval at every destructive step. You stay in control.
- Minutes between “we should do X” and “X is live.”
Typical run with a complete Knowledge Base. Real numbers vary by inputs, team review depth, and Iriscale modules in use.
Built for every person who owns a piece of marketing.
It's your first week on Iriscale. You've seen the dashboards, but you don't know what's set up, what's missing, or what to prioritize first.
Type “Run a full assessment.” In 30 seconds you have a completeness status for all 13 data sources, a prioritized gap list, and an action plan. Type “Create a marketing strategy” — you get a phased roadmap. Onboarding goes from weeks to one conversation.
You have agents monitoring Reddit. You have keywords to rank for. You have articles to write. Turning agent discoveries into published content is a 4-step process across 4 screens, for every article.
“Turn my agent discoveries into a blog post.” The CMA ranks your top 3 opportunities, checks for overlap, selects the blueprint, creates the page, generates the article, and queues for approval. Then: “Create LinkedIn and X posts for this article.” Done.
You start every morning trying to triangulate what changed across GA, GSC, AI search rankings and your content pipeline. Half your morning is gone before you have a picture.
Type “Good morning.” The CMA delivers a delta-based briefing — what was won yesterday, today's top priority action, and a pulse on traffic, rankings and pipeline — in under 30 seconds.
The CMA orchestrates every part of your marketing operation.
The CMA isn't a separate product. It's the conversational layer sitting on top of every Iriscale module — reading from your Knowledge Base, prioritizing keywords, running your AEO pipeline, creating content, generating posts, setting up Opportunity Agents, and tracking performance.
Questions we get from marketing leaders.
Four things, on your behalf: it analyzes your entire marketing operation (health checks, gap analysis, competitor context), recommends the highest-impact next moves (scored by impact, urgency, and effort), executes the work (sets up monitoring agents, generates articles, creates and schedules social posts, runs the AI Optimization pipeline), and measures the results (live GA and GSC data, AI search rankings, daily briefings). All through a single natural-language chat — not dashboards, menus, or hand-offs.
It executes. The CMA has 78 integrated tools across 12 registries that can create pages, generate articles, configure Opportunity Agents, schedule social posts, approve AEO answers, push content to the vector DB, and more. Every destructive action requires explicit confirmation first — the CMA summarizes what will happen and waits for your go.
Generic LLMs don't know your company, don't have your data, and can't execute in your systems. The CMA loads your full context before every response. And critically, it can do things: ChatGPT can describe an AEO strategy; the CMA runs the AEO pipeline. ChatGPT can suggest a blog post; the CMA writes and publishes one.
All 13 Iriscale data sources: Company Profile, Knowledge Base, Competitors, Keywords, Content Architecture, Topics, Articles, Social Posts, Social Connectors, AI Optimization Q&A, Search Rankings, Opportunity Agents, and Internal Sources. It also connects live to Google Analytics 4, Google Search Console, Reddit (via Opportunity Agents), Firecrawl, and Apify.
No. The CMA follows a strict Confirmation Before Writes pattern — any action that modifies data is summarized first and waits for your explicit confirmation. Read-only analysis happens automatically; anything that writes to your account is gated behind a confirmation. Auto-saved outputs always land in the Knowledge Base where you can edit or delete them.
For any task that takes more than a few seconds, the CMA streams live progress: percentage complete, a phase checklist (done / in progress / queued), and a unique Task ID. You can continue the conversation while a task runs. When it completes, the finished work appears in the relevant Iriscale module — posts in Social Posts, articles in Content Architecture, answers in the AIO queue.
Ready to 5x your marketing without 5x your team?
Let the Chief Marketing Agent run your analysis, recommendations, execution, and measurement — at a world-class level, in a single conversation.
Or read the docs