Strategic marketing platform that builds
and executes
Analyze competitors, map customer journeys, create content strategies, and generate optimized content for every platform. Complete marketing operations in one system.
Strategic marketing platform that builds and executes
Analyze competitors, map customer journeys, create content strategies, and generate optimized content for every platform. Complete marketing operations in one system.
How Iriscale works
Strategy, execution, and growth in
three connected steps
Iriscale replaces disconnected marketing tools with one intelligent system. Build your foundation once, then scale content creation without quality loss.
How Iriscale works
Strategy, execution and growth in
three connected steps
Iriscale replaces disconnected marketing tools with one intelligent system. Build your foundation once, then scale content creation without quality loss.
Foundation
This is a headline about a case study from a company that had great success
Strategy
A tip for how to use Iriscale and why somebody should care
Execution
How Iriscale turns nothing into something useful
Foundation
Complete marketing intelligence
Connect your website and provide business information. Iriscale analyzes your market and builds the strategic foundation expert teams spend months creating.
Strategic Planning
Content mapped to customer needs and business goals
Strategy agents analyze your marketing intelligence and create complete content plans addressing customer needs at every buying stage.
Execution at Scale
Optimized content for every platform
Generate content that maintains your brand voice, addresses customer pain points, and optimizes for search engines and AI platforms.
Platform Features
Everything you need to scale marketing systematically
Monitor opportunities, track performance, and maintain consistency as your business evolves.
Find customer conversations
Monitor Reddit and forums where customers discuss problems you solve. Get scored opportunities and response suggestions.
Track AI search rankings
See rankings in ChatGPT, Perplexity, and Claude. Compare against competitors and get improvement recommendations.
Automatic content updates
Change positioning or add products once. Updates flow through all content automatically.
Collaborate with your team
Multiple users can assign content, review work, and track who created what.
Performance analytics
Track what drives traffic and conversions. Filter and export to create more of what works.
Publish anywhere
Export to your website, and social platforms or publish directly from Iriscale.
Built on content strategies that actually work.
Knowledge Base
AI extracts company data from websites/docs to power all content generation
Keyword Repository
AI-powered keyword research with volume, competition, and product linking
Search Ranking Intelligence
Track company visibility across ChatGPT, Claude, Gemini, Perplexity, and Grok
Competitor Analysis
Auto-generate competitive intel reports with sales battlecards
Content Architecture
AI builds complete website page hierarchy with SEO and publishing workflows
Topic Strategy
Transform one idea into full-funnel content topics (TOFU/MOFU/BOFU)
AI Optimization
Discover questions customers ask AI systems, auto-generate and place answers on your site
Articles
AI-generated articles with approval workflows and bulk management
Opportunity Agent
AI monitors Reddit/social to find sales opportunities with response drafts
Social Management
Generate, schedule, and publish platform-optimized content across 7 connected platforms
Organization Management
Multi-tenant support with role-based permissions for teams
Brand Guidelines
Auto-generated writing style guide with extracted visual identity for consistent AI content
Comparison
Versus your current approach
Manual Strategy and Execution
Current approach:
- Competitive research: 20+ hours manually
- Persona development: 40+ hours with interviews
- Content strategy: 60+ hours planning
- Content creation: 4-6 hours per piece
- Consistency checks: Ongoing manual review
Time for 40 pieces: 200+ hours
With Iriscale:
- Competitive research: 15 minutes automated
- Persona development: Included in 1-hour setup
- Content strategy: 15 minutes automated
- Content creation: 5 minutes per piece
- Consistency checks: Automatic
Time for 40 pieces: 5 hours
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latest from Iriscale
Build once.
Execute forever,
with Iriscale.
Build once.
Execute forever,
with Iriscale.
Frequently asked questions
Iriscale is an AI-powered marketing platform that handles your entire marketing strategy — from competitive research and keyword discovery to content planning, article creation, and social media publishing. Instead of just writing content like most AI tools, Iriscale builds the strategic foundation first: it analyzes your competitors, identifies keyword opportunities with AI-powered priority scoring, maps out your content architecture, and then generates on-brand articles and social posts from that strategy. Think of it as hiring a marketing strategist, SEO specialist, content writer, and social media manager — all in one platform.
Iriscale is designed for companies that need to scale their marketing without hiring a full team. Our typical users fall into three groups: startup founders and small business owners who handle marketing themselves and need strategic guidance (not just content generation), marketing managers at growing companies who need to do more with limited resources, and agencies managing content and strategy across multiple client accounts. If you’re spending too much time on marketing execution and not enough on strategy, Iriscale is built for you.
Iriscale is a strategy-first marketing platform — not another AI writing tool or data dashboard. Where tools like ChatGPT and Jasper start with a blank prompt and need you to already know what to create, and SEMrush gives you raw data but leaves the strategy to you, Iriscale starts by building a deep understanding of your company, competitors, and market through its Knowledge Base. From there, AI agents take over to execute your goals: researching keywords and prioritizing them by business impact, mapping out your full content architecture, monitoring how you rank across AI search engines, finding real-time sales opportunities on social platforms, and publishing on-brand content across every channel. These other tools are individual pieces of the marketing puzzle — Iriscale is the complete picture, from strategy through execution.
No. Iriscale’s guided onboarding walks you through every feature step by step, and the AI handles the strategic heavy lifting — competitive analysis, keyword research, content planning — that would normally require years of marketing expertise. You provide your company information and goals; Iriscale figures out your content strategy, identifies the best keywords to target, and generates content aligned to your business. That said, experienced marketers love it too because it eliminates hours of manual research and lets them focus on high-level decisions.
Iriscale offers three plans: Startup at $199/month, Small Business at $399/month, and a custom Enterprise plan for larger teams. All plans include AI-powered research, content generation, and social publishing — the tiers differ in the volume of projects, keywords, and team seats. You can upgrade or downgrade at any time, and there are no long-term contracts.