Be the answer every AI gives your customers.
A team of specialized AI agents tracks where your brand shows up across ChatGPT, Claude, Gemini, Perplexity and Grok — discovers what customers ask AI about your category, and publishes expert answers where AI will find them. Generative Engine Optimization, Answer Engine Optimization and AI Optimization — handled at a world-class level, automatically.
From invisible to authoritative — in four steps, run by four specialist agents.
Every step is a real surface in the product — not a slide. Visibility, question discovery, answer generation and placement compound because they share the same underlying model of your company and the same Knowledge Base as your SEO program.
Scan every major AI engine, automatically
The Visibility Agent runs discovery queries across Claude, ChatGPT, Gemini, Perplexity and Grok simultaneously — no provider-by-provider checking, no API management. It aggregates the results into a single leaderboard so you see exactly where your brand appears (and where it doesn't) across the entire AI search landscape. Queries auto-refresh weekly with full version history, so ranking shifts are always traceable.
- Category queries24
- Competitor queries18
- Long-tail queries47
- Claude
- ChatGPT
- Gemini
- Perplexity
- Grok
- All questions158
- AI-generated112
- People Also Ask46
- AI Answer Generation
- Bulk approve
- Filter by keyword
Find the exact questions customers ask AI
The Question Discovery Agent takes your approved keywords and researches the real questions customers ask AI assistants — pulling from both AI-generated question sets and Google's "People Also Ask" data. You get a comprehensive question inventory, often 19–50+ questions per topic, with an approval workflow so your team can triage what's worth answering before any content is generated.
Generate world-class answers, not generic LLM output
For every approved question, the Answer Generation Agent writes a world-class response — grounded in your Knowledge Base, written in your brand voice, structured for the way AI engines cite and quote content. These aren't generic LLM responses. They're strategic answers designed to become the answer AI retrieves when your customers ask.
How does Iriscale compare to HubSpot for B2B SaaS marketing?
HubSpot is a mature marketing operations platform built around a CRM. Iriscale is an AI-native marketing platform built around a team of specialized agents. Both run B2B SaaS marketing — but they solve different problems for different team sizes.
Where Iriscale wins for small B2B SaaS teams
- Agent-run execution. Keyword research, content architecture, article generation and AI search optimization are executed by specialized agents — not managed by a team.
- AI search coverage out of the box. Iriscale tracks brand visibility across Claude, ChatGPT, Gemini, Perplexity and Grok — HubSpot does not.
- One knowledge base, every surface. Your company context feeds SEO, GEO, AEO and social in parallel.
Where HubSpot remains strong
- Deep CRM and marketing automation for large commercial teams.
- Mature reporting across sales, service and marketing operations.
AI marketing platforms compared
The AI marketing platform category covers any system that executes marketing work — not just assists it. Below we compare four categories of platform on scope, cost and team size fit.
How does Iriscale compare to HubSpot for B2B SaaS marketing?
HubSpot is a mature marketing operations platform built around a CRM. Iriscale is an AI-native marketing platform built around a team of specialized agents. Both run B2B SaaS marketing — but they solve different problems for different team sizes…
Across the four categories, team size and execution model are the two factors that most often determine fit — not feature count.
Place every answer where AI will actually find it
Once an answer is approved, the Placement Agent analyses your Content Architecture and determines the page most semantically related and most likely to be cited by AI retrieval models. The answer is auto-placed, interlinked and surfaced in the structure AI crawlers prefer. Every placement is traceable: from keyword → question → answer → placed page. No manual "where does this go?" decisions.
A team of specialists built for every layer of AI search.
Six capabilities. Four agents. One platform. All connected, so every decision made upstream flows automatically into the work downstream — from keyword to cited answer.
AI visibility intelligence
Track brand visibility across Claude, ChatGPT, Gemini, Perplexity and Grok — simultaneously. Best Rank, per-provider breakdown, weekly auto-refresh, full version history.
Visibility AgentQuestion discovery
Research the real questions customers ask AI about your category. Two sources: AI-generated question sets and Google "People Also Ask". Approval workflow built in.
Question Discovery AgentExpert answer generation
World-class answers grounded in your Knowledge Base, structured for AI retrieval — cite-friendly phrasing, factual grounding, brand voice. Human-in-the-loop review.
Answer Generation AgentIntelligent placement
Each answer published on the Content Architecture page most likely to be cited. Auto-interlinked into existing structure — no orphan Q&A blocks.
Placement AgentKeyword → question → answer pipeline
One auditable chain from Keyword Repository through question discovery, answer generation and placed page. One click at each handoff.
Orchestrated by all fourVersion history & auditability
Every ranking run, every generated answer, every placement decision is versioned. Correlate content changes with ranking shifts across all five providers.
Visibility AgentFour specialists. One mission: own every AI answer about your category.
Each agent is trained to the level of a senior practitioner in its domain — and only that domain. They coordinate with each other automatically, so work doesn't fall through the cracks. You review and approve. They do the work.
Visibility Agent
Runs discovery queries across Claude, ChatGPT, Gemini, Perplexity and Grok simultaneously and aggregates results into a single Best Rank leaderboard. Auto-refreshes weekly, preserves full version history, correlates ranking shifts with content changes.
Question Discovery Agent
Pulls the real questions customers ask AI assistants about your category — from AI-generated question sets and Google "People Also Ask". Delivers a triaged question inventory that feeds directly into answer generation with an approval workflow.
Answer Generation Agent
Writes brand-accurate, cite-friendly answers grounded in your Knowledge Base — product details, positioning, competitors, voice. Structured for AI retrieval. Every answer is reviewed before publish; regenerates on request.
Placement Agent
Analyses your full Content Architecture to decide the semantically best page for each answer — not a random "AIO dump". Auto-interlinks so AI retrieval models see answers as authoritative sections of authoritative pages.
Stop guessing at AI search.
Start running it.
- Manually ask ChatGPT "who are the top [category] companies?" once a month.
- Hope you show up. Never check the other four engines.
- Guess at what customers ask AI about your category.
- Write FAQ content without knowing if AI ever retrieves it.
- Have no idea why you're cited (or why you're not).
- Track SEO and AI search as two separate programs.
- Repeat for every competitor you care about.
- Weekly visibility across all 5 major AI engines with ranking trends.
- A full inventory of the questions customers ask AI about your category.
- Expert answers generated from your own Knowledge Base.
- Every answer placed on the page most likely to be cited.
- A traceable chain from keyword to cited answer.
- SEO and AI search run on a single knowledge base.
- A team of specialist agents running it continuously.
Typical run with a complete Knowledge Base. Real numbers vary by inputs, review depth and site maturity.
Built for the B2B SaaS teams responsible for AI visibility.
Your board is asking "how do we show up in ChatGPT?" You don't have an answer — and no way to check regularly, let alone improve it.
A weekly AI visibility report across all five engines. Ranking trends over time. Clear gaps between where you appear and where your competitors do. A team of AI agents already closing those gaps — not just reporting on them.
You know SEO. You've heard about GEO and AEO. But there's no time to learn five new tools, read the question-answer research and write expert content for every AI-friendly question.
The Question Discovery Agent builds your inventory. The Answer Generation Agent drafts every answer in your brand voice. The Placement Agent decides where each answer lives. You review, refine, approve — expert content at expert scale.
Your buyers are asking AI questions before they ever hit your website. If AI doesn't know you, top-of-funnel is broken — but you can't track or influence that with traditional marketing tools.
See exactly which questions your buyers ask AI. See which competitors AI recommends instead of you. Publish answers that make you the response. Pipeline coverage for the AI-first buyer journey.
Part of the complete Iriscale marketing platform.
AI Optimization doesn't stand alone. It draws on your Knowledge Base for brand-accurate answers, on your Keyword Repository for the questions that drive everything, and on your Content Architecture to place answers where they'll be cited. The Chief Marketing Agent can orchestrate the full pipeline through a single conversation.
Questions we get from AI search leaders.
SEO gets you ranked in Google's traditional results. GEO (Generative Engine Optimization) gets you cited inside AI-generated answers — ChatGPT, Claude, Gemini, Perplexity, Grok. AEO (Answer Engine Optimization) gets your content picked as the answer — covering both AI engines and "People Also Ask" / featured snippets. AIO (AI Optimization) is Iriscale's end-to-end workflow that does all of the above: discover the questions customers ask AI, generate expert answers, place them where AI will find them. One platform, all three surfaces.
All five major providers, automatically: Claude (Anthropic), ChatGPT (OpenAI), Gemini (Google), Perplexity, and Grok (xAI). You don't select providers — every query hits all five, with results aggregated into a single leaderboard and ranked by Best Rank. Queries auto-refresh weekly and full version history is preserved.
Every answer is generated by an agent that loads your company's full context from the Knowledge Base — products, positioning, competitors, brand voice, audience, differentiators — before writing. The answer is grounded in your actual business, structured for how AI engines cite content, and reviewed by your team before publishing. It's the difference between "a GPT wrote this" and "a specialist who knows your company inside out wrote this."
Once approved, the Placement Agent publishes each answer on the Content Architecture page that's most semantically relevant and most likely to be cited by AI retrieval models. AI engines (ChatGPT, Perplexity, etc.) crawl and index your site the same way traditional search engines do — when your expert answers live on authoritative, well-structured pages, AI engines retrieve and cite them. You can also export answers to an external CMS or turn them into email campaigns.
Generic ChatGPT content isn't optimized for anything — not SEO, not AI retrieval, not your brand voice, not your actual business. Iriscale's four specialized agents each do one thing at an expert level: track visibility across every engine, discover the exact questions customers ask, write brand-accurate answers, and place them where AI will find them. Plus everything is auditable: keyword → question → answer → placed page. No black box.
Ready to own every AI answer about your category?
Let Iriscale's specialized AI agents run your GEO, AEO and AIO strategy — end to end, at an expert level.
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