Your expert social team. One URL in, six platforms out.
Paste any article or landing page. Iriscale's social agents generate platform-optimized posts with AI imagery for LinkedIn, X, Facebook, Instagram, TikTok and YouTube — then schedule, publish and measure every engagement, all in one workflow.
Most marketers juggle 14 apps to ship a single campaign. One platform — analyze, recommend, execute, measure — is the antidote.
Stop context-switching. Let AI handle the research, the copy, the scheduling and the reporting — while you focus on strategy.
Analyze. Recommend. Execute. Measure. All in one workflow.
Four specialist agents run the full social loop — reading what's already working, proposing what to ship next, generating the work, and publishing on the best-time-to-post windows they learned from your own data.
See what's working across every platform in one dashboard
Your entire organic social presence at a glance — posting cadence, daily follower growth per platform, and eight live engagement metrics. A Best Time to Post heatmap shows the weekday × 3-hour blocks that drive the strongest average engagement from your actual history. Top Performing Posts surfaces the highest-ER pieces. Filter by platform or time window — every panel updates.
- inLinkedIn51
- XX38
- Instagram22
- fFacebook14
- Last 7 days
- Last 30 days
- Last 90 days
The CMA tells you what to post next, grounded in real data
Open the CMA side panel from any module and ask "what social campaign should we do this week?" The Chief Marketing Agent pulls your content inventory, Best Time to Post data and top-performing post patterns, then returns ranked campaign recommendations — each with a Why now justification citing real counts and ready to execute in one click.
Paste a URL. Get a six-platform campaign with imagery. In minutes.
The fastest path from idea to published campaign in any social tool. Paste an article URL, pick your platforms, choose an intent (Promote, Launch, Educate), a target KPI and a tone. Click Generate. In about two minutes you have a Post Set — platform-optimized copy using proven patterns, AI-generated hero imagery, hashtags, UTM-tracked URLs, and a live LinkedIn preview — ready for bulk approval.
Every post, every engagement, feeding back into the next cycle
As scheduled posts publish, performance flows back in. Every post moves through five lifecycle stages — Draft → Review → Approved → Scheduled → Published — with Cancelled and Failed surfaced separately. Social Analytics updates live. Next week's Best Time to Post recommendations are informed by last week's engagement. The feedback loop is automatic.
Every social capability, handled by a specialist agent.
Six capabilities. Four agents. One workflow — so every decision made upstream flows automatically into the work downstream.
One URL, six platforms
LinkedIn, X, Facebook, Instagram, TikTok, YouTube — each respecting length, tone, hashtag and image-aspect conventions.
Social Post AgentAI imagery & pattern-based copy
Every post ships with an AI-generated hero image. Copy uses proven patterns — AIDA, PAS, FAB — with the pattern label visible on the card.
Social Post AgentApproval & scheduling workflow
Five-stage lifecycle with bulk approve & schedule. Nothing publishes without an explicit Approved state.
Social Scheduler AgentCross-platform analytics
Eight engagement metrics per platform with filterable 7 / 30 / 90-day windows. Best Time to Post computed from your own history.
Social Analyst AgentNatural-language campaigns
Ask the CMA for a campaign and it loads the Social Post Creator skill, streams progress and drops the Post Set into your workflow.
Chief Marketing AgentUTM tracking, end-to-end
Every post URL is UTM-tagged per platform automatically — traceable from social impression to downstream pipeline.
Social Scheduler AgentFour specialists. One mission: ship your social.
Each agent is trained to the level of a senior practitioner in its domain. They coordinate so work doesn't fall through the cracks. You review and approve. They do the work.
Social Analyst Agent
Rolls up every connected platform into one dashboard. Computes Best Time to Post from your own history, surfaces top performers and explains which content patterns are converting.
Chief Marketing Agent
The conversational layer over the whole social loop. Recommends campaigns, kicks off Post Set generation and answers natural-language questions about performance — all grounded in your real data.
Social Post Agent
Turns a URL into a Post Set. Writes platform-optimized copy using proven patterns, generates hero imagery, applies your brand voice from the Knowledge Base and respects every platform's length and tone conventions.
Social Scheduler Agent
Manages the five-stage lifecycle, applies UTM tracking, lines up posts on Best Time to Post windows, publishes through your connected accounts and tracks every engagement back into analytics.
Stop juggling tools.
Start shipping campaigns.
- Copywriter drafts each platform variation by hand.
- Designer queues a hero image for every post.
- Scheduler loaded by a social manager, per-post.
- Weekly reports pieced together from six dashboards.
- Best Time to Post is a guess.
- Four people, four tools, four hand-offs.
- Monday's article goes live Wednesday — if you're lucky.
- Platform-optimized copy for all six platforms from one URL.
- AI-generated hero imagery on every post.
- Bulk approve and schedule the entire Post Set.
- One analytics view across every platform.
- Best Time to Post computed from your real engagement.
- One workflow. One URL in. Six platforms out.
- A week of social, shipped in an hour.
Typical run with a complete Knowledge Base and connected platforms. Real numbers vary by inputs, review depth and account history.
Built for every B2B SaaS team that ships through social.
You publish 2–4 articles a week. Each one needs promotion across LinkedIn, X and ideally more. Writing 6–12 posts a week per platform is a full-time job.
Paste each article URL. Pick three platforms, Promote intent, Engagement Rate KPI. In two minutes, nine drafts. Bulk-approve the winners. Bulk-schedule to best-time windows. A week of social, shipped in an hour.
You're launching a new feature. You need a coordinated campaign across every platform your audience lives on, with consistent messaging and branded imagery — in the two weeks before launch.
Create a Post Set per launch asset. Generate posts for all six platforms with Launch intent. Tag every post with #launch-q2. Bulk-schedule across the countdown window. One launch, six platforms, fully scheduled — without a four-person war room.
You need to know if social is working — not just likes, but attribution to pipeline. You've been piecing together reports from six platform dashboards and a spreadsheet every week.
Open Social Analytics. Filter to last 30 days. See engagement rate by platform, follower growth, Best Time to Post and top performers in one dashboard. Every post UTM traces back to downstream pipeline. Ask the CMA for a narrative summary grounded in real numbers.
Part of the complete Iriscale marketing platform.
Social isn't an isolated module. Every article in Content Architecture becomes a Post Set in one click. Every post draws brand voice from the Knowledge Base. The CMA orchestrates the whole loop. Analytics feeds Best Time to Post back into the next cycle.
Questions we get from social and content leaders.
Six platforms: LinkedIn, X (Twitter), Facebook, Instagram, TikTok and YouTube. Each is supported across Social Posts (generation), Social Scheduler (publishing), Social Analytics (measurement) and Connections (OAuth). You can connect any combination — a single project might only publish to LinkedIn, or use all six.
Posts are written with proven copy patterns (AIDA, PAS, FAB), with the pattern label visible on every card so editors can reason about structure. You pick the intent (Promote, Educate, Announce, Launch, Nurture, Engage), a target KPI and a tone. Every post is an editable draft — you approve what ships. Think of it as a world-class copywriter delivering three platform-optimized variations in two minutes, ready for your final editorial pass.
Each post ships with an AI-generated hero image sized for its platform — but every image is replaceable. Regenerate with a different prompt, upload your own asset, or pull from your existing Iriscale library. Default images are designed to match the post's messaging and your company's positioning as loaded from the Knowledge Base.
Yes. Every post follows a five-stage lifecycle: Draft → Review → Approved → Scheduled → Published (with Cancelled and Failed tracked separately). Nothing publishes without an explicit Approved state. Bulk actions let you approve and schedule an entire Post Set at once; individual posts can be edited, rejected or excluded at any stage.
It's your actual data. The Best Time to Post heatmap is generated from the engagement performance of your published posts, broken down by weekday and 3-hour block. Before you have enough history, you'll see a 'not enough data yet' state. As your post volume grows, the recommendations get sharper and more specific to your audience.
Ready to ship 5x more social without 5x the team?
Turn every article, landing page and resource into a six-platform campaign — with AI imagery, proven copy patterns, built-in UTM tracking and analytics that feed back into every future post.
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