20 years of marketing strategy,
built into software.
Every strategy Iriscale runs, for AI search and Google, comes from real results, not theory.
20 years of marketing strategy,
built into software.
Every strategy Iriscale runs, for AI search and Google, comes from real results, not theory.
FOUNDATION
The problem we solve
Marketing tools each handle one job. None of them know your business.
A rank tracker shows where you stand. A writing tool hands you a blank page. An ads platform wants a budget, a scheduler wants posts. Each one starts from zero, and you carry the context between them, re-explaining your customers, your offers and your competitors five times over.
AI made every one of those tasks faster and the whole system harder: more output, less strategy, and nobody watching the place buyers now look first: the answers ChatGPT, Gemini, Claude, Perplexity and Grok give about you.
Iriscale builds the understanding of your business once, then puts it to work everywhere: tracking AI and Google search, closing the content gaps, running paid search and social, and finding the conversations where your next customers are already asking. Expert-level strategy and execution, accessible to any company.
Founder's story
We built the tool we always wanted.
For twenty years I've done this work by hand: taking companies from zero visibility to real customers, launching Amazon Business from $0 to $1B in four years, and 10x-ing customers at a Fortune 100 B2B company. Always with the best tools of the day, and always re-entering the same data into five systems that never talked to each other.
Early on I tried the shortcuts everyone tries in SEO. They didn't last. What did: publishing information customers actually find valuable, independent of whatever the algorithm did that quarter. The companies that took that approach have been immune to every update since.
AI search is different, and it rhymes with SEO. The playbook is the same discipline of test, measure, and scale what works, except now we can run that loop in software, for every customer, every week. That's Iriscale.
Dean Gannon
Founder, Iriscale
Built on real results
$0 to $1B in 4 years
Amazon Business growth team experience
10x customer growth
Fortune 100 B2B scaling
Zero to millions
Multiple websites grown from launch to massive organic traffic
20 years systematized
Every strategy in Iriscale comes from proven methods, not theory
Anyone can rent you an AI writer. Nobody else has systematized two decades of results ($0 to $1B in 4 years, 10x customer growth, multiple sites taken from zero to millions in traffic) into software you can run yourself.
How we're different
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Strategy, systems, and what we're learning building Iriscale.
Start building your
marketing strategy
See how Iriscale creates your competitive analysis, persona research, and content strategy in the first hour.
AI agents working on your behalf • 1-hour setup • Full access • Cancel anytime
Start building your
marketing strategy
See how Iriscale creates your competitive analysis,
persona research, and content strategy in the first hour.
AI agents working on your behalf • 1-hour setup • Full access • Cancel anytime
