AI marketing software for commercial cleaning — built to win contracts, not just cold-call them.
Iriscale is the AI marketing platform commercial cleaning companies use day to day — AI agents that learn your services, facility types, and service area, then win B2B contracts across Google, AI search, and LinkedIn.
Works alongside the tools your business already uses
Knowledge Base
Content Architecture
AI Search Ranking
You win contracts by cold outreach while facility managers research in AI.
Commercial cleaning is a B2B contract sale — but the old playbook leans on cold calls and bids while facility managers now research janitorial services in AI before they ever take a call.
Cold outreach is grinding and slow.
Cold calls and bid lists are a brutal way to grow. When that's your only channel, growth depends entirely on outbound effort with no inbound pipeline.
AI answers facility-manager questions.
"How do I choose a commercial cleaning company?" is now answered by ChatGPT. If your company isn't cited, a national franchise or competitor earns the shortlist spot.
You rank for nothing on Google.
Without facility-type and service-area content, you're invisible when a facility manager searches — so every contract has to be won by outbound, never inbound.
45%
of consumers now use AI to find local businesses, up from 6% a year ago.
A full marketing operation for your cleaning company — built around how facility managers search.
From first "janitorial service near me" search to signed contract — on autopilot.
Every feature, mapped to your industry.
| Section on page | Iriscale feature | How it shows up |
|---|---|---|
| Know your business | Knowledge Base | Encodes services, facility types, service areas, certifications, and B2B trust brand voice. |
| Win AI search | AI Search Ranking Intelligence | Tracks citations across ChatGPT, Claude, Gemini, Perplexity for "commercial cleaning in [city]" queries. |
| Research keywords | Keyword Repository | P1/P2/P3 priority for terms ("office cleaning service", "medical facility cleaning", "janitorial [city]"). |
| Know competitors | Competitor Analysis | Battle cards for cleaning companies and franchises: facility focus, positioning, review themes, web authority. |
| Build a smart site | Content Architecture | Facility-type pillar pages (office, medical, industrial) plus service-area pages with RFP-ready FAQs. |
| Plan full-funnel | Topic Strategy | Question (office cleaning cost), Comparison (how to choose), Decision (best cleaning company in [city]). |
| Answer AI search | AI Optimization (Q+A) | Optimizes answers to "what should a janitorial contract include?" so your company gets cited. |
| Ship content weekly | Articles + Social Posts | Facility-type and buyer-education content for your blog and LinkedIn — with UTM tracking. |
| Find conversations | Opportunity Agent | Monitors LinkedIn and local business groups for "need a cleaning company for [facility]" posts. |
| One agent runs it | Chief Marketing Agent | Ask "build a medical-facility cleaning content set" and it plans, writes, and schedules it. |
What changes when your company runs on Iriscale
Most cleaning companies we talk to have the same story - quality crews, growth capped by cold outreach. Iriscale builds an inbound pipeline.
Without Iriscale
- Growth entirely dependent on cold calls and bid lists.
- Generic "reliable commercial cleaning" copy that ranks for nothing.
- No presence in AI search — invisible when facility managers research.
- National franchises capturing the shortlist spots.
- No facility-type content to win specialized contracts.
- No competitive intelligence on cleaning companies in your area.
With Iriscale
- One flat subscription — an inbound pipeline beneath your outreach.
- Facility-type and service-area pages that win janitorial searches.
- Tracked AI-search citations for commercial cleaning queries.
- Buyer-education content that earns shortlist spots before the call.
- Consistent LinkedIn presence that builds B2B credibility.
- Live competitive intelligence on companies and franchises in your area.
–34%
cost per qualified contract lead
+9 hrs
reclaimed per week from outreach
6×
more AI-search citations in 90 days
Built for the people actually running the business.
Independent janitorial
“All our growth comes from cold calls. There's no inbound pipeline at all.”
Builds facility-type and service-area content that brings inbound contract leads — a pipeline beneath your outreach so growth doesn't depend only on dialing.
ProClean Facilities
Office + retail cleaning · regional · 30-person crew
Specialized cleaning
“My specialty is medical facilities but I rank for generic office cleaning.”
AI-search optimization for medical-facility cleaning queries. Specialized content that earns citations and wins higher-value, compliance-sensitive contracts.
MedClean Services
Medical facility cleaning specialist · metro
Growing company
“We're expanding markets but have no inbound presence in new areas.”
Service-area content per market plus facility-type pillars, building inbound visibility in new territories from one Knowledge Base.
Summit Building Services
Office + industrial + post-construction · expanding markets
Every feature feeds the next. That's the Iriscale difference.
Teach Iriscale about your business once — the Knowledge Base becomes the foundation. From there, every other capability draws from the same brain. No retyping, no re-briefing, no context loss.
From the Founder
“B2B cleaning contracts are won through trust built over time, not one-off ads. Iriscale builds the content and AI-search presence that makes your company the obvious choice when office managers go looking.”
Dean Gannon
Founder · Iriscale
Common questions
Yes. The content builds an inbound pipeline of contract leads from search and AI, so growth doesn't depend solely on cold calls and bid lists.
Yes. Each facility type — office, medical, industrial, post-construction — gets its own pillar architecture and keyword tracks within one Knowledge Base.
Yes. Content Architecture creates service-area pages so you build inbound visibility in every market you operate in.
No. You upload your services and areas once, review drafts, and the platform handles strategy, writing, and scheduling.
Most companies see AI-search citation movement in 3–6 weeks. Inbound contract-lead volume typically builds over 90 days.
Yes. Iriscale is a marketing layer that runs separately from your field-service and operations software. It feeds inbound contract leads into your sales process while job scheduling, crew management, and bidding stay in the tools you already use.
No. Iriscale is a flat monthly subscription, not a pay-per-lead service. Inbound contract leads from your content don't carry a per-lead fee, unlike bid lists and lead-gen vendors.
AI engines quote clear, authoritative answers to questions like "how to choose a janitorial service" or "what should a cleaning contract include." Iriscale writes and structures that buyer-education content so your company becomes a cited source, then tracks which queries you appear for.
See what Iriscale would do for your cleaning company.
In a 20-minute walkthrough we'll load your business, show you your AI-search visibility, and map out your facility-type and service-area content.