AI marketing software for dermatology practices — built to win patients across medical and cosmetic.
Iriscale is the AI marketing platform dermatology practices use day to day — AI agents that learn your medical and cosmetic services, providers, and service area, then attract the right patients across Google, AI search, and social.
Works alongside the tools your practice already uses
Knowledge Base
Content Architecture
AI Search Ranking
You're losing patients to health systems, RealSelf, and AI — across both sides of your practice.
Dermatology spans high-volume medical and high-margin cosmetic — but the old playbook leaves you invisible when patients research a mole on one side and a cosmetic treatment on the other, both in AI.
Health systems dominate medical search.
Hospital dermatology departments out-spend independents on "dermatologist near me." You get buried unless you build deep medical and condition content.
AI answers skin questions directly.
"Is this mole something to worry about?" is now answered by ChatGPT. If your practice isn't cited, a health system or RealSelf captures the patient.
Cosmetic competes with med spas and RealSelf.
Your high-margin cosmetic services fight med spas and aggregators for attention — a separate audience that needs its own content strategy.
32%
of people who use AI for health have searched for a specific provider or clinic.
A full marketing operation for your practice — across medical and cosmetic.
From first skin search to scheduled appointment — across both sides — on autopilot.
Every feature, mapped to your industry.
| Section on page | Iriscale feature | How it shows up |
|---|---|---|
| Know your practice | Knowledge Base | Encodes medical and cosmetic services, providers, accepted insurance, and patient-safe brand voice. |
| Win AI search | AI Search Ranking Intelligence | Tracks citations across ChatGPT, Claude, Gemini, Perplexity for "dermatologist in [city]" and condition queries. |
| Research keywords | Keyword Repository | P1/P2/P3 priority for terms ("skin cancer screening", "acne treatment", "Botox dermatologist [city]"). |
| Know competitors | Competitor Analysis | Battle cards for practices, health systems, and med spas: services, review themes, web authority. |
| Build a smart site | Content Architecture | Pillar pages for medical conditions and cosmetic treatments with cluster articles and FAQs. |
| Plan full-funnel | Topic Strategy | Symptom (worrying mole), Evaluation (when to screen), Decision (best dermatologist in [city]) + cosmetic funnel. |
| Answer AI search | AI Optimization (Q+A) | Optimizes answers to "what does skin cancer look like?" so your practice gets cited. |
| Ship content weekly | Articles + Social Posts | On-brand medical and cosmetic content for your blog, Instagram, and email — on a consistent schedule. |
| Find conversations | Opportunity Agent | Monitors community groups for "good dermatologist in [area]?" posts and flags them. |
| One agent runs it | Chief Marketing Agent | Ask "build a skin-cancer-awareness campaign" and it executes across every channel. |
What changes when your practice runs on Iriscale
Most dermatology practices we talk to have the same story - strong on both sides, weak marketing on both. Iriscale serves both audiences.
Without Iriscale
- Health systems outranking you on medical dermatology search.
- Generic "comprehensive skin care" copy that ranks for nothing.
- No presence in AI search — invisible when patients research skin issues.
- Med spas and RealSelf capturing your high-margin cosmetic patients.
- Social media sporadic, no consistent content for either audience.
- No competitive intelligence on practices, systems, and med spas.
With Iriscale
- One flat subscription — content engines for both medical and cosmetic.
- Condition and treatment pages that win "[service] near me" organically.
- Tracked citations in ChatGPT, Perplexity, Gemini for skin queries.
- Cosmetic content that competes with med spas on expertise.
- Consistent on-brand content across your blog and social channels.
- Live competitive intelligence on practices, systems, and med spas.
–34%
cost per new patient
+10 hrs
reclaimed per week by staff
7×
more AI-search citations in 90 days
Built for the people actually running the business.
Medical + cosmetic practice
“We do great medical and cosmetic work but market neither consistently.”
Separate content engines for medical conditions and cosmetic treatments, shared brand voice — serving both audiences from one Knowledge Base.
Summit Dermatology
Medical + cosmetic derm · multi-provider · suburban
Cosmetic-focused
“Med spas and RealSelf capture cosmetic patients before they find me.”
AI-search optimization for cosmetic queries with physician-led positioning, so patients researching treatments choose a dermatologist over a med spa.
Glow Dermatology
Cosmetic derm + laser · urban · premium positioning
Medical / surgical
“Patients Google skin concerns and find the health system, not me.”
Deep condition and skin-cancer content that earns citations where health systems rely on brand — capturing high-intent medical patients directly.
Dr. Patel Dermatology
Medical + Mohs surgery · regional referral base
Every feature feeds the next. That's the Iriscale difference.
Teach Iriscale about your business once — the Knowledge Base becomes the foundation. From there, every other capability draws from the same brain. No retyping, no re-briefing, no context loss.
From the Founder
“Dermatology patients often wait months for an appointment, but they choose a practice in minutes online. Iriscale builds the content that positions your practice as the clear choice before they ever call.”
Dean Gannon
Founder · Iriscale
Common questions
Iriscale generates marketing content — it does not process or store PHI. The Knowledge Base is built from publicly available practice information. No patient data enters the platform.
Yes. Each side gets its own pillar architecture, keyword tracks, and topic strategy — medical condition content and cosmetic treatment content — from one Knowledge Base.
Medical accuracy is your responsibility, and the platform is built for review. Every piece is drafted from your approved Knowledge Base and signed off before publishing.
Yes. The cosmetic content positions your physician-led expertise where patients research treatments, so you win on credibility against med spas and aggregators.
Most practices see AI-search citation movement in 3–5 weeks. Full organic inquiry impact typically builds over 60–90 days.
Yes. Iriscale runs alongside platforms like ModMed (EMA), Nextech, or Nextgen - it generates marketing content only and never accesses patient records, so no PHI enters the platform.
It publishes condition and procedure content structured so ChatGPT, Perplexity, and Gemini can quote it directly, so your practice is named when patients research acne, skin cancer screening, Botox, or laser treatments in your area.
No long-term lock-in, and most practices retire their agency retainer. Iriscale handles strategy, writing, and scheduling, with your clinical team signing off on every draft before it publishes.
See what Iriscale would do for your practice.
In a 20-minute walkthrough we'll load your practice, show you your current AI-search visibility, and map out the first 90 days.