AI marketing software for electrical contractors — built to win the panel upgrade, not rent shared leads.
Iriscale is the AI marketing platform electrical contractors use day to day — AI agents that learn your residential and commercial services, then win panel upgrades, EV charger installs, and service calls across Google, AI search, and local channels.
Works alongside the tools your business already uses
Knowledge Base
Content Architecture
AI Search Ranking
You're paying Angi and Google to rent customers you should own.
Electrical work spans emergency repairs, big-ticket panel upgrades, and a fast-growing EV/solar niche — but the old playbook keeps you bidding on shared leads instead of owning the searches that drive your highest-margin jobs.
Shared leads start a price war.
Angi and Thumbtack sell the same "outlet not working" lead to several electricians. You bid on price before you ever reach the homeowner.
EV charger demand has no content behind it.
Homeowners installing EV chargers and solar tie-ins search constantly, but most electrical sites have zero content built for these higher-ticket jobs — so the work goes to whoever shows up first.
Emergency searches are won in AI now.
"Breaker keeps tripping what do I do" is increasingly answered by ChatGPT. If your company isn't cited, a competitor who is gets the same-day call.
45%
of consumers now use AI to find local businesses, up from 6% a year ago.
A full marketing operation for your electrical business — residential and commercial.
From first "panel upgrade cost" search to booked job — on autopilot.
Every feature, mapped to your industry.
| Section on page | Iriscale feature | How it shows up |
|---|---|---|
| Know your business | Knowledge Base | Encodes residential and commercial service lines, EV/solar capabilities, service areas, and licensed-and-insured brand voice. |
| Win AI search | AI Search Ranking Intelligence | Tracks citations across ChatGPT, Claude, Gemini, Perplexity for "electrician near me" and EV-charger queries. |
| Research keywords | Keyword Repository | P1/P2/P3 priority for terms ("panel upgrade cost", "ev charger installation", "commercial electrician [city]"). |
| Know competitors | Competitor Analysis | Battle cards for electrical contractors: service areas, pricing signals, review themes, Google rank. |
| Build a smart site | Content Architecture | Service pillar pages plus neighborhood landing pages targeting "electrician near [area]" and EV/solar tie-in content. |
| Plan full-funnel | Topic Strategy | Problem (breaker tripping), Cost (panel upgrade price), Decision (best electrician in [city]) + EV/solar track. |
| Answer AI search | AI Optimization (Q+A) | Optimizes answers to "how much does a panel upgrade cost?" so your company gets cited. |
| Ship content weekly | Articles + Social Posts | Residential, commercial, and EV-charger content for your blog, Facebook, and Google Business — on schedule. |
| Find conversations | Opportunity Agent | Monitors Nextdoor and local FB groups for "electrician recommendations?" and flags them. |
| One agent runs it | Chief Marketing Agent | Ask "build an EV charger install campaign" and it plans, writes, and schedules the whole thing. |
What changes when your business runs on Iriscale
Most electrical contractors we talk to have the same story - strong technical work, expensive lead dependence. Iriscale builds the alternative.
Without Iriscale
- Angi/Thumbtack fees for shared leads you compete on price to win.
- No content built for EV charger or solar tie-in searches.
- Invisible in AI search when breakers trip and panels fail.
- Google LSA budget rising every quarter with no organic fallback.
- No separation between residential and commercial service content.
- No intelligence on which competitors win in your ZIP codes.
With Iriscale
- One flat subscription — owned traffic that reduces lead dependence.
- A dedicated EV charger and solar tie-in content track capturing high-ticket jobs.
- Tracked AI-search citations for repair, panel, and EV-charger queries.
- Neighborhood pages that win "electrician near me" organically.
- Separate residential and commercial pillar content built from one Knowledge Base.
- Live competitive intelligence on who's winning in your service areas.
–29%
cost per booked job
+7 hrs
reclaimed per week by the owner
5×
more AI-search citations in 60 days
Built for the people actually running the business.
Independent contractor
“Shared leads turn every service call into a price war before I reach the homeowner.”
Builds neighborhood and service content that drives direct calls — organic jobs that don't cost a per-lead fee or come pre-shared with competitors.
Voltline Electric
Residential repair + panel upgrades · 4-tech crew · suburban region
EV/solar specialist
“We installed dozens of EV chargers last year by referral alone — there's no content capturing this demand online.”
A dedicated EV charger and solar tie-in content track with cost and comparison pages that capture high-ticket, fast-growing search demand.
Current Co. Electrical
EV charger installs + solar tie-in · regional
Residential + commercial
“Our commercial capabilities are buried under residential service-call content and never surface to facility managers.”
Separate content tracks for residential and commercial, so commercial capability pages rank for build-out and tenant-improvement searches.
Bridgeport Electric Co.
Residential service + commercial tenant build-outs · metro
Every feature feeds the next. That's the Iriscale difference.
Teach Iriscale about your business once — the Knowledge Base becomes the foundation. From there, every other capability draws from the same brain. No retyping, no re-briefing, no context loss.
From the Founder
“Homeowners searching for an electrician want trust signals, not ads. Iriscale builds the review-amplifying, AI-citation content that makes your company the recommended answer for safe, reliable electrical work.”
Dean Gannon
Founder · Iriscale
Common questions
It builds owned organic and AI-search traffic that reduces your dependence on shared-lead platforms and rising LSA costs over time — direct calls you don't pay a per-lead fee to receive.
Yes. The Knowledge Base captures your EV and solar capabilities and Content Architecture builds a dedicated track for these higher-ticket, fast-growing searches.
Yes. Each service line gets its own pillar architecture and keyword tracks, so commercial capability pages don't get buried under residential service-call content.
No. You upload your services and area once, review drafts, and the platform handles strategy, writing, and scheduling.
Most businesses see AI-search citation movement in 2–4 weeks. Neighborhood and EV-charger organic call volume typically builds over 60 days.
Iriscale runs your marketing layer alongside your field service management software — it doesn't replace ServiceTitan, Jobber, or Housecall Pro. It drives direct calls and form fills into the booking and dispatch workflow you already use.
When homeowners ask ChatGPT, Perplexity, or Gemini things like "why does my breaker keep tripping" or "cost to install a Level 2 EV charger," those engines pull from authoritative, well-structured web content. Iriscale builds answer-formatted pages on your service lines so your company becomes a source they cite by name.
Yes. When generator, surge-protection, and emergency-repair searches spike after a storm, your pre-built content is already ranking and cited — so you capture same-day calls instead of scrambling to publish reactively.
See what Iriscale would do for your business.
In a 20-minute walkthrough we'll load your business, show you your AI-search visibility, and map out a content plan for service, panel, and EV-charger demand.