AI marketing software for employment law firms — built to win clients in their most urgent moment.
Iriscale is the AI marketing platform plaintiff-side employment firms use day to day — AI agents that learn your case types, jurisdictions, and brand voice, then build content that meets workers the moment they're fired, harassed, or discriminated against.
Works with the tools your firm already runs on
Knowledge Base
Content Architecture
AI Search Ranking
You're losing urgent, high-intent clients to forums and faster-ranking firms.
Someone who just got fired is searching within hours, not weeks — and statute-of-limitations anxiety makes them move fast. If your firm isn't already ranking and cited by AI, a competitor wins the consultation before you ever know they existed.
The search happens in a moment of crisis.
Someone fired this morning is searching "can I sue my employer" by lunch. There's no time to build trust later — you need to already be the answer when the panic search happens.
AI is now the first legal opinion people get.
"Is this wrongful termination?" gets an instant answer from ChatGPT. If your firm isn't cited with case-specific clarity, a generic legal-info site gets the consultation request instead.
Deadlines create real urgency you're not capturing.
EEOC charges and state discrimination claims have hard filing deadlines. Workers searching "how long do I have to file" are as high-intent as a client gets — and most firms have no content answering it.
38%
use AI to research their rights before contacting a lawyer.
A full marketing operation for your employment law practice — built for urgency.
From the moment someone's fired to a signed contingency agreement — on autopilot.
Every feature, mapped to your industry.
| Section on page | Iriscale feature | How it shows up |
|---|---|---|
| Know your firm | Knowledge Base | Encodes case types, jurisdictions, statute deadlines, fee structure, and worker-first brand voice. |
| Win AI search | AI Search Ranking Intelligence | Tracks citations across ChatGPT, Claude, Gemini, Perplexity for "can I sue my employer" and discrimination queries. |
| Research keywords | Keyword Repository | P1/P2/P3 priority for terms ("wrongful termination lawyer", "workplace discrimination attorney [city]", "EEOC deadline"). |
| Know competitors | Competitor Analysis | Battle cards for rival plaintiff firms: case types, contingency terms, review themes, AI-search presence. |
| Build a smart site | Content Architecture | Pillar pages per case type with deadline calculators, rights explainers, and FAQ content targeting urgent searches. |
| Plan full-funnel | Topic Strategy | Crisis (was I wrongfully fired), Evaluation (do I have a case), Decision (best employment lawyer in [city]). |
| Answer AI search | AI Optimization (Q+A) | Optimizes answers to "how long do I have to file a discrimination claim" so your firm gets cited, not a generic info site. |
| Ship content weekly | Articles + Social Posts | Case-type and worker-rights content for your blog and LinkedIn — shipped on a consistent schedule. |
| Find conversations | Opportunity Agent | Monitors Reddit and local FB groups for "just got fired, do I have a case" posts and flags them. |
| One agent runs it | Chief Marketing Agent | Ask "build a content plan around wage theft claims" and it plans, writes, and schedules the whole thing. |
What changes when your firm runs on Iriscale
Most plaintiff-side firms we talk to have the same story - strong trial results, almost no content that captures the crisis-moment search. Iriscale closes that gap.
Without Iriscale
- Workers searching their rights at 11pm finding forums and DIY legal sites instead of you.
- No deadline-specific content for EEOC and state claim filing windows.
- No presence in AI search when people ask if their firing was illegal.
- Generic "employment law" pages that don't speak to specific case types.
- Inconsistent social presence that misses workers actively searching right now.
- No intelligence on which competing firms are winning the urgent searches.
With Iriscale
- One flat subscription — owned content that captures the crisis-moment search.
- Deadline-aware content that converts anxiety into a consultation booked today.
- Tracked AI-search citations for wrongful termination and discrimination queries.
- Case-type pillar pages that speak directly to each type of claim.
- Consistent presence reaching workers exactly when they start searching.
- Live competitive intelligence on rival plaintiff firms in your market.
–39%
cost per signed contingency case
+9 hrs
reclaimed per week by attorneys
7×
more AI-search citations in 60 days
Built for the people actually running the business.
Solo practice
“By the time someone finds me through a referral, they've already missed weeks of the statute clock.”
Builds deadline-driven content — "how long do I have to file an EEOC charge" — that captures workers in the exact window when speed matters most.
Tanya O.
Wrongful termination + discrimination attorney · solo · urban market
Plaintiff-side firm
“We handle five distinct case types but our website treats them all the same.”
Separate pillar architecture and keyword tracks per case type — wage theft, discrimination, harassment — each with its own deadline content and FAQ depth.
Reyes Worker Justice
5-attorney firm · wage & hour + discrimination · regional
Contingency-focused boutique
“We rely entirely on intake volume, but our content doesn't pre-qualify or convert visitors before they call.”
AI-search optimization plus rights-explainer content that pre-qualifies visitors with case-evaluation framing, increasing the quality of calls reaching intake.
Whitfield Employment Law
High-volume contingency practice · metro · class action interest
Every feature feeds the next. That's the Iriscale difference.
Teach Iriscale about your business once — the Knowledge Base becomes the foundation. From there, every other capability draws from the same brain. No retyping, no re-briefing, no context loss.
From the Founder
“Employment disputes move fast - employees and employers search for representation within 24 hours of an incident. Iriscale builds the content that makes your firm the cited answer at that exact moment.”
Dean Gannon
Founder · Iriscale
Common questions
Yes. The Knowledge Base captures your jurisdiction's filing deadlines, and Topic Strategy prioritizes deadline-aware content — built to convert the crisis-moment search, not just build slow awareness.
Yes. Wrongful termination, discrimination, harassment, and wage & hour each get their own pillar pages, keyword tracks, and topic strategy from one Knowledge Base.
Yes. The Knowledge Base captures your firm's actual voice. Plaintiff-side employment content converts best when it sounds like an advocate, not a defense firm — and content is generated accordingly.
Content is built to pre-qualify visitors with case-evaluation framing before they call, improving the quality of leads reaching your intake team.
Most firms see AI-search citation movement in 2–4 weeks given the urgency and volume of relevant searches. Organic consultation volume typically builds over 45–60 days.
Iriscale is the marketing layer that drives consultation requests; it works alongside your case management and intake stack like Clio, Lawmatics, Filevine, or CasePeer rather than replacing it. Inbound leads flow into the intake forms and CRM workflows your firm already runs.
Every piece of content is held for attorney review before publishing, and the Knowledge Base stores your jurisdiction's bar advertising rules so the AI avoids guarantees, outcome promises, and prohibited "specialist" claims by default. You are always the final reviewer.
When a fired worker asks ChatGPT or Perplexity "is this wrongful termination" or "how long do I have to file an EEOC charge," those engines synthesize answers from authoritative, well-structured legal content. Iriscale builds deadline-aware, case-type answer content so your firm is the source they cite instead of a generic legal-info site.
See what Iriscale would do for your employment law practice.
In a 20-minute walkthrough we'll load your case types, show you your AI-search visibility, and map out the first 90 days.