AI marketing software for family law firms — built to win clients, not lose them to DIY divorce.
Iriscale is the AI marketing platform family law firms use day to day — AI agents that learn your practice areas, jurisdictions, and brand voice, then win clients across Google, AI search, and social.
Works with the tools your firm already runs on
Knowledge Base
Content Architecture
AI Search Ranking
You're losing clients to DIY divorce sites, directories, and AI.
Family law is high-intent and local — but the old playbook leaves you invisible when someone facing divorce researches their options in AI and lands on a DIY platform or directory first.
DIY platforms capture the doubt.
DIY divorce sites intercept people unsure whether they need a lawyer. Without content addressing that doubt, you lose them before the consult.
AI answers divorce questions directly.
"How does custody work in my state?" is now answered by ChatGPT. If your firm isn't cited, an aggregator or DIY brand captures the client.
Sensitivity and compliance both matter.
Family law content must be empathetic and bar-compliant. Generic AI content risks both trust and rules — you need guardrails built in.
41%
still want a lawyer, not AI, for serious matters like divorce.
A full marketing operation for your firm — built around how family-law clients search.
From first "do I need a divorce lawyer?" search to retained client — on autopilot.
Every feature, mapped to your industry.
| Section on page | Iriscale feature | How it shows up |
|---|---|---|
| Know your firm | Knowledge Base | Encodes practice areas, jurisdictions, fee structure, and empathetic, bar-compliant brand voice. |
| Win AI search | AI Search Ranking Intelligence | Tracks citations across ChatGPT, Claude, Gemini, Perplexity for "divorce attorney in [city]" queries. |
| Research keywords | Keyword Repository | P1/P2/P3 priority for terms ("divorce lawyer cost", "child custody attorney", "family law [city]"). |
| Know competitors | Competitor Analysis | Battle cards for family firms: practice areas, review themes, web authority, positioning. |
| Build a smart site | Content Architecture | Practice-area pillar pages (divorce, custody, support) with process guides and FAQ content. |
| Plan full-funnel | Topic Strategy | Question (how does custody work), Process (divorce steps), Decision (best family lawyer in [city]). |
| Answer AI search | AI Optimization (Q+A) | Optimizes answers to "how long does a divorce take?" so your firm gets cited. |
| Ship content weekly | Articles + Social Posts | On-brand, empathetic content for your blog and social, bar-rule aware, with UTM tracking. |
| Find conversations | Opportunity Agent | Monitors community groups for "need a divorce lawyer in [town]" posts and flags them. |
| One agent runs it | Chief Marketing Agent | Ask "build a child-custody content plan" and it executes across all channels. |
What changes when your firm runs on Iriscale
Most family firms we talk to have the same story - meaningful work, marketing that loses to DIY brands. Iriscale wins clients with empathy and authority.
Without Iriscale
- DIY divorce platforms intercepting uncertain clients.
- Generic "compassionate family law" copy that ranks for nothing.
- No presence in AI search — invisible when people research divorce.
- Directories and aggregators capturing high-intent clients.
- Inconsistent content production by whoever has time.
- No competitive intelligence on family firms in your market.
With Iriscale
- One flat subscription — win clients before DIY platforms do.
- Practice-area pages that win "divorce attorney near me" organically.
- Tracked AI-search citations in ChatGPT, Gemini, Perplexity.
- Empathetic process content that earns trust before the consult.
- Consistent on-brand presence across blog and social.
- Live competitor intelligence on family firms in your market.
–38%
cost per retained client
+9 hrs
reclaimed per week by partners
6×
more AI-search citations in 90 days
Built for the people actually running the business.
Solo / small firm
“People unsure about divorce use a DIY site instead of consulting me.”
Builds process and decision content that addresses the doubt — reaching uncertain clients in AI and search before they default to a DIY platform.
Hollis Family Law
Divorce + custody · solo + paralegal · mid-size city
Established firm
“Our content is generic and doesn't reflect our empathetic approach.”
Knowledge Base captures your firm's empathetic voice and practice focus, generating content that sounds like your firm — not a content mill.
Maren & Cole
Multi-attorney family firm · several practice areas · metro
Mediation-focused
“Clients searching for an amicable option find litigation firms, not me.”
AI-search optimization for mediation and collaborative-divorce queries. Content that positions your approach where the right clients are searching.
Bridgepoint Mediation
Collaborative divorce & mediation · regional
Every feature feeds the next. That's the Iriscale difference.
Teach Iriscale about your business once — the Knowledge Base becomes the foundation. From there, every other capability draws from the same brain. No retyping, no re-briefing, no context loss.
From the Founder
“Family law is the most emotionally charged search anyone makes. Iriscale builds the empathetic, trust-first content that makes your firm the calm, credible voice AI recommends during the hardest moments.”
Dean Gannon
Founder · Iriscale
Common questions
Iriscale flags content for attorney sign-off before publishing. The Knowledge Base stores your jurisdiction's rules so the AI avoids prohibited claims by default — and you're always the last reviewer.
Yes. The Knowledge Base captures an empathetic, appropriate voice for family-law topics, and every piece is reviewed by you before publishing.
Yes. The content addresses the exact doubts that send people to DIY sites, reaching them with credible guidance before they default to a self-service brand.
Yes. Divorce, custody, support, and mediation each get their own pillar architecture and keyword tracks within one Knowledge Base.
Most firms see AI-search citation changes in 3–6 weeks. Markets with existing SEO equity move faster.
Iriscale is the marketing layer that drives consultation requests; it works alongside your case management and intake stack like Clio, MyCase, Smokeball, or Lawmatics rather than replacing it. Inbound leads flow into the intake forms and CRM your firm already runs.
When someone asks ChatGPT or Perplexity "how does custody get decided in my state" or "do I need a lawyer for divorce," those engines synthesize answers from authoritative, well-structured legal content. Iriscale builds jurisdiction-specific, empathetic answer content so your firm becomes the source they cite.
Iriscale is a flat monthly subscription that replaces the unpredictable per-lead fees of directories and the cost of an outside agency. There is no per-case fee and no shared-lead bidding — the content and traffic you build remain your firm's assets.
See what Iriscale would do for your firm.
In a 20-minute walkthrough we'll load your firm, show you your current AI-search visibility, and map out the first 90 days.