AI marketing software for fertility and IVF clinics — built to win a months-long decision, not a single click.
Iriscale is the AI marketing platform fertility clinics use day to day — AI agents that learn your protocols, success rates, and patient experience, then earn trust across the long research journey patients take on Google, AI search, and forums before ever booking a consult.
Works alongside the tools your clinic already uses
Knowledge Base
Content Architecture
AI Search Ranking
Patients research for months and compare every clinic before they ever call.
Fertility care is one of the highest-stakes, highest-LTV decisions in healthcare. Patients read SART data, forums, and reviews extensively — and the old playbook isn't built to be present across that entire journey.
The research phase lasts months, not days.
Patients compare success rates, protocols, and cost across multiple clinics for months before ever scheduling a consult. If your content disappears after the first visit, you lose the decision later.
Success-rate and cost questions go unanswered.
Patients want clear answers on SART-reported success rates and real out-of-pocket cost. Vague marketing pages erode trust at exactly the moment it matters most.
AI search is now a primary research tool.
"Best IVF clinic success rates near me" and "what to ask before choosing a fertility clinic" are answered by ChatGPT. If you're not cited across that research, you're invisible for months at a time.
32%
of people who use AI for health have searched for a specific provider or clinic.
A full marketing operation for your clinic — built around a months-long research journey.
From first "is IVF right for me" search to booked consult, months later — on autopilot.
Every feature, mapped to your industry.
| Section on page | Iriscale feature | How it shows up |
|---|---|---|
| Know your clinic | Knowledge Base | Encodes protocols, SART success rates, donor and surrogacy programs, and compassionate brand voice. |
| Win AI search | AI Search Ranking Intelligence | Tracks citations across ChatGPT, Claude, Gemini, Perplexity for success-rate and clinic-comparison queries. |
| Research keywords | Keyword Repository | P1/P2/P3 priority for terms ("ivf cost", "egg freezing success rate", "best fertility clinic [city]"). |
| Know competitors | Competitor Analysis | Battle cards for nearby fertility clinics: SART success rates, pricing transparency, review themes, Google rank. |
| Build a smart site | Content Architecture | Treatment pillar pages plus success-rate and cost-transparency pages targeting "fertility clinic near [area]". |
| Plan full-funnel | Topic Strategy | Early research (is IVF right for me), comparison (success rates, cost), decision (best clinic near me) across months. |
| Answer AI search | AI Optimization (Q+A) | Optimizes answers to "what to ask a fertility clinic before choosing" so your clinic gets cited throughout the research phase. |
| Ship content weekly | Articles + Social Posts | Patient-education and outcome-story content for your blog, Instagram, and Google Business — on schedule. |
| Find conversations | Opportunity Agent | Monitors fertility forums and local FB groups for "fertility clinic recommendations?" and flags them. |
| One agent runs it | Chief Marketing Agent | Ask "build a success-rate transparency campaign" and it plans, writes, and schedules the whole thing. |
What changes when your clinic runs on Iriscale
Most fertility clinics we talk to have the same story - excellent outcomes, but invisible during the months patients spend comparing clinics. Iriscale stays present across that whole journey.
Without Iriscale
- Patients compare 5–7 clinics and your content only reaches them once.
- No clear success-rate or cost content, so trust erodes before the consult.
- Invisible in AI search across a months-long research and comparison phase.
- Donor, surrogacy, and egg-freezing programs get no dedicated content.
- Scrambling to respond to a single inquiry instead of nurturing a long journey.
- No intelligence on how competing clinics present their success rates.
With Iriscale
- Content that stays present across the entire multi-month research journey.
- Transparent success-rate and cost content that builds trust before the consult.
- Tracked AI-search citations across the full research and comparison phase.
- Dedicated content tracks for IVF, egg freezing, IUI, and donor/surrogacy programs.
- A consistent nurture presence instead of one-time inquiry chasing.
- Live competitive intelligence on how nearby clinics present outcomes and pricing.
+26%
consult bookings from organic + AI search
+8 hrs
reclaimed per week by the patient coordinator
5×
more AI-search citations in 60 days
Built for the people actually running the business.
Independent fertility center
“Patients research us alongside four other clinics for months and we have no way to stay visible across all that time.”
Builds success-rate transparency and patient-education content that stays present across the entire multi-month comparison journey, not just a single visit.
Dr. Priya Nandan, Willow Fertility Center
Single-location IVF and IUI clinic · regional patient base
Multi-location network
“Our egg-freezing and donor programs are buried under generic IVF content and get almost no organic visibility.”
Dedicated pillar content for egg freezing and donor/surrogacy programs captures distinct search demand that general IVF pages miss entirely.
Harborview Reproductive Medicine
4 locations · IVF, egg freezing, donor programs · regional network
High-volume urban clinic
“We have the best success rates in our market but smaller clinics out-market us with louder content.”
Success-rate transparency content puts your strongest SART data directly in front of patients during the comparison phase, where it has the most influence.
Bluestem Fertility Institute
High patient volume · competitive urban market · strong SART rates
Every feature feeds the next. That's the Iriscale difference.
Teach Iriscale about your business once — the Knowledge Base becomes the foundation. From there, every other capability draws from the same brain. No retyping, no re-briefing, no context loss.
From the Founder
“Fertility patients research every option exhaustively before their first call. Iriscale builds the educational content and AI-search presence that makes your clinic the trusted answer throughout that journey.”
Dean Gannon
Founder · Iriscale
Common questions
Yes. Iriscale is built specifically for long consideration windows - content stays consistent and current across the months patients spend comparing clinics before booking a consult.
Yes. The Knowledge Base captures your reported success rates and Content Architecture builds transparent, easy-to-compare success-rate pages that build trust early.
Yes. Each program gets its own pillar architecture and keyword tracks, since patients search for each very differently.
No. You upload your protocols and programs once, review drafts, and the platform handles strategy, writing, and scheduling.
Most clinics see AI-search citation movement in 2–4 weeks. Because the patient journey itself is long, consult-booking lift typically compounds over 90 days as content builds trust across the research phase.
Iriscale generates marketing content and does not process or store PHI. The Knowledge Base is built from publicly available clinic information, and no patient data from your EMR systems like eIVF or Artemis enters the platform.
When patients ask ChatGPT, Perplexity, or Gemini "what should I look for in a fertility clinic" or "how much does IVF cost," those engines synthesize answers from authoritative, well-structured medical content. Iriscale builds transparent, answer-formatted pages on your programs and success rates so your clinic becomes a cited source.
Yes. Success-rate content is framed against your reported SART data with appropriate context, and the Knowledge Base stores your guardrails so the AI avoids guarantees or misleading outcome claims. Your team is always the final reviewer before anything publishes.
See what Iriscale would do for your clinic.
In a 20-minute walkthrough we'll load your clinic, show you your AI-search visibility, and map out a content calendar built for a long research journey.