AI marketing software for home service businesses — built to fill your calendar, not Angi's.
Iriscale is the AI marketing platform home service businesses use day to day — AI agents that learn your services, service areas, and seasonal cycles, then attract and convert homeowners across Google, AI search, and local community channels.
Works alongside the tools your business already uses
Knowledge Base
Content Architecture
AI Search Ranking
You're paying Angi and Google to rent customers you should already own.
The old playbook — a Google Business profile, a few Angi reviews, some Google LSA spend — keeps you dependent on platforms that raise their prices every quarter.
Directory fees keep climbing.
Angi, Thumbtack, and HomeAdvisor raise rates every year. Shared leads mean you're competing with 3 other contractors on price before you even answer the phone.
Emergency searches are won in AI now.
"Emergency plumber near me" increasingly starts in ChatGPT or Perplexity. If your business isn't cited, a competitor who is gets the call.
Seasonal peaks are impossible to plan for.
AC season hits in May. Heating season hits in October. You need content ranking before the searches spike — not after everyone else is already there.
45%
of consumers now use AI to find local businesses, up from 6% a year ago.
Source: urce: BrightLocal Local Consumer Review Survey, 2026
A full marketing operation for your trade business — built around how homeowners search.
From first problem search to booked job — on autopilot.
Every feature, mapped to your industry.
| Section on page | Iriscale feature | How it shows up |
|---|---|---|
| Know your business | Knowledge Base | Encodes services, license types, service areas, seasonal offers, and brand voice. One source of truth for all content. |
| Win AI search | AI Search Ranking Intelligence | Tracks citations across ChatGPT, Claude, Gemini, Perplexity for "emergency [service] near me" queries. |
| Research keywords | Keyword Repository | P1/P2/P3 priority for service + neighborhood terms ("HVAC repair [city]", "24-hour plumber [area]"). |
| Know competitors | Competitor Analysis | Battle cards for competing contractors: service areas, review themes, pricing signals, Google rank. |
| Build a smart site | Content Architecture | Pillar pages per trade + neighborhood landing pages targeting "[service] near [neighborhood]" queries at scale. |
| Plan full-funnel | Topic Strategy | Problem (AC making noise), Evaluation (repair vs. replace), Decision (best HVAC contractor in [city]). |
| Answer AI search | AI Optimization (Q+A) | Optimizes answers to "what causes low water pressure?" so your business gets cited in AI engines. |
| Ship content weekly | Articles + Social Posts | Seasonal and service-area content for your blog, Facebook, and Nextdoor — on a consistent schedule. |
| Find conversations | Opportunity Agent | Monitors Nextdoor, local FB groups for "any good plumbers in [town]?" and flags them for your team. |
| One agent runs it | Chief Marketing Agent | Ask "build a spring AC tune-up campaign" and it plans, writes, and schedules the whole thing. |
What changes when your business runs on Iriscale
Most contractors we talk to have the same story - great work, expensive lead dependence. Iriscale builds the alternative.
Without Iriscale
- Angi/Thumbtack fees $500–$2K/month for shared leads you compete on price to win.
- No service-area content — you rank for your business name but nothing else.
- Invisible in AI search when homeowners ask about common problems with your services.
- Google LSA budget rising every season with no organic fallback.
- Social media updated after big jobs, no consistent community presence.
- No intelligence on which competitors are winning in your service areas.
With Iriscale
- One flat subscription — build owned traffic that reduces directory dependence.
- Seasonal and emergency content ready before the calls spike.
- Tracked AI-search citations for service + neighborhood queries.
- Neighborhood landing pages that win "near me" searches organically.
- Consistent community presence — blog, social, and opportunity alerts for local group posts.
- Live competitive intelligence on who's winning in your service areas.
–29%
cost per booked job
+8 hrs
reclaimed per week by owners
5×
more AI-search citations in 60 days
Built for the people actually running the business.
Independent operator
“I spend $800/month on Angi leads and I still compete with other guys on price.”
Builds neighborhood-level content and emergency service pages that drive direct calls — organic traffic that doesn't cost $50 per lead.
Mike T.
HVAC technician · solo operation · 3-county service area
Multi-service company
“We do three trades. Keeping content current for all three is impossible with a small team.”
Separate content architecture per trade, shared brand guidelines, seasonal content calendars that front-load the right service lines before demand peaks.
Rivera Home Services
Plumbing + HVAC + electrical · 12-tech crew · metro area
Specialty trade
“After every storm, customers ask AI 'how do I find a roofer' and we don't show up.”
AI-search optimization for post-storm queries. Opportunity Agent monitors local community groups for roofing inquiries. Content built for insurance claim workflows.
Summit Roofing
Roofing specialist · storm-market focus · regional
Every feature feeds the next. That's the Iriscale difference.
Teach Iriscale about your business once — the Knowledge Base becomes the foundation. From there, every other capability draws from the same brain. No retyping, no re-briefing, no context loss.
From the Founder
“Home service customers search when something breaks - and they call the first name they trust. Iriscale builds the local content and AI-search presence that makes your company that trusted first answer.”
Dean Gannon
Founder · Iriscale
Common questions
Yes. The Knowledge Base captures your service calendar and the Content Architecture builds seasonal content in advance — so you're ranking for "AC tune-up" searches before May, not after.
Iriscale focuses on organic content, AI search, and social — which build authority that improves your LSA performance indirectly. It's designed to reduce your dependence on paid LSA spend over time.
Yes. Each trade or service line gets its own pillar page architecture and keyword repository. One platform manages HVAC, plumbing, and electrical — or any combination.
It monitors Reddit, Nextdoor, and local Facebook groups for posts like "can anyone recommend a plumber in [town]?" and flags them for your team to respond to. Warm leads from community conversations, not cold ads.
Most businesses see AI-search citation movement in 2–4 weeks. Neighborhood SEO and organic call volume typically builds over 60–90 days.
Iriscale runs your marketing layer alongside your field service management software — it doesn't replace ServiceTitan, Jobber, or Housecall Pro. It drives direct calls and form fills into the booking and dispatch workflow you already use.
When homeowners ask ChatGPT, Perplexity, or Gemini "plumber near me for a burst pipe" or "how much does water heater replacement cost," those engines pull from authoritative, well-structured web content. Iriscale builds answer-formatted pages on your trades so your company gets cited by name.
Iriscale is a flat monthly subscription rather than a per-lead fee, so it builds owned organic and AI-search traffic that reduces dependence on Angi, Thumbtack, and LSA bidding over time. The content and direct calls you generate remain your business's assets.
See what Iriscale would do for your business.
In a 20-minute walkthrough we'll load your business, show you your AI-search visibility, and map out a 90-day content calendar.