AI marketing software for insurance agencies — built to win policyholders, not lose them to Geico.
Iriscale is the AI marketing platform independent agencies use day to day — AI agents that learn your lines, carriers, and service area, then win policyholders across Google, AI search, and social.
Works alongside the tools your agency already uses
Knowledge Base
Content Architecture
AI Search Ranking
You're losing policyholders to direct carriers, aggregators, and AI.
Independent agents win on advice and choice — but the old playbook leaves you outspent by direct carriers and aggregators, and invisible when people research coverage in AI before buying.
Direct carriers outspend everyone.
Geico and Progressive spend billions on ads. You can't match the budget — but you can win the searches where people want real advice, not a 15-minute quote.
AI answers coverage questions directly.
"Do I need an insurance agent or can I buy direct?" is now answered by ChatGPT. If your agency isn't cited, an aggregator or carrier captures the policyholder.
Aggregators commoditize the quote.
The Zebra and comparison sites turn insurance into a price race. Without content showing the value of an independent agent, you compete on price alone.
45%
of consumers now use AI to find local businesses, up from 6% a year ago.
A full marketing operation for your agency — built around how people research coverage.
From first coverage search to written policy — on autopilot.
Every feature, mapped to your industry.
| Section on page | Iriscale feature | How it shows up |
|---|---|---|
| Know your agency | Knowledge Base | Encodes lines, carriers represented, service area, and trusted-advisor brand voice. |
| Win AI search | AI Search Ranking Intelligence | Tracks citations across ChatGPT, Claude, Gemini, Perplexity for "insurance agent in [city]" queries. |
| Research keywords | Keyword Repository | P1/P2/P3 priority for terms ("home insurance agent", "business insurance", "life insurance [city]"). |
| Know competitors | Competitor Analysis | Battle cards for agencies, carriers, and aggregators: lines, positioning, review themes, web authority. |
| Build a smart site | Content Architecture | Line pillar pages (auto, home, life, commercial) with coverage guides and agent-vs-direct FAQs. |
| Plan full-funnel | Topic Strategy | Question (agent vs. direct), Comparison (coverage options), Decision (best agent in [city]). |
| Answer AI search | AI Optimization (Q+A) | Optimizes answers to "what does business insurance cover?" so your agency gets cited. |
| Ship content weekly | Articles + Social Posts | On-brand coverage content for your blog, Facebook, and LinkedIn — on a consistent schedule. |
| Find conversations | Opportunity Agent | Monitors local and business groups for "need an insurance agent for [need]" posts and flags them. |
| One agent runs it | Chief Marketing Agent | Ask "build a small-business insurance campaign" and it executes across every channel. |
What changes when your agency runs on Iriscale
Most agencies we talk to have the same story - real advice to offer, outspent by carriers. Iriscale wins on value, not budget.
Without Iriscale
- Direct carriers and aggregators outspending you everywhere.
- Generic "local independent agent" copy that ranks for nothing.
- No presence in AI search — invisible when people research coverage.
- Comparison sites turning insurance into a price-only race.
- Sporadic content, no consistent advisor presence.
- No competitive intelligence on agencies, carriers, and aggregators.
With Iriscale
- One flat subscription — win on advice where budget doesn't decide.
- Line pages that win "insurance agent near me" organically.
- Tracked AI-search citations for coverage queries.
- Content showing the value of an independent agent over direct.
- Consistent advisor presence across your blog, Facebook, and LinkedIn.
- Live competitive intelligence on agencies, carriers, and aggregators.
–32%
cost per new policyholder
+9 hrs
reclaimed per week by the agency
6×
more AI-search citations in 90 days
Built for the people actually running the business.
Independent agency
“I can't out-spend Geico, and aggregators turn everything into a price war.”
Builds coverage and agent-vs-direct content that wins the searches where people want advice — capturing policyholders on value, not the lowest quote.
Cornerstone Insurance
Personal + commercial lines · independent · suburban
Commercial-focused
“My commercial expertise is a real edge but businesses don't find it online.”
Separate content tracks per line, positioning your commercial expertise where business owners research coverage — winning higher-value policies.
Summit Commercial Insurance
Business & commercial lines · regional
Niche / life
“My niche clients ask AI specific questions I don't show up for.”
AI-search optimization for life and health queries. Specific, advisor-led content that earns citations where your ideal clients research coverage.
Legacy Life & Health
Life & health specialty · multi-state
Every feature feeds the next. That's the Iriscale difference.
Teach Iriscale about your business once — the Knowledge Base becomes the foundation. From there, every other capability draws from the same brain. No retyping, no re-briefing, no context loss.
From the Founder
“Insurance is a once-a-year review that most clients postpone. Iriscale builds the year-round content strategy that keeps your agency top of mind - and cited in AI search when they finally decide to shop.”
Dean Gannon
Founder · Iriscale
Common questions
Yes - not on ad spend, but on advice. Iriscale builds content that wins the searches where people want guidance and choice, where an independent agent beats a direct quote.
Yes. The content shows the value of an independent agent's advice and carrier choice, so you win on value rather than racing aggregators to the lowest price.
Yes. Auto, home, life, and commercial each get their own pillar architecture and keyword tracks within one Knowledge Base.
No. You upload your lines and carriers once, review drafts, and the platform handles strategy, writing, and scheduling.
Most agencies see AI-search citation movement in 3–5 weeks. Organic policy growth typically builds over 60–90 days.
Iriscale is the marketing layer that drives new quote requests; it works alongside your agency management and rating stack like EZLynx, Applied Epic, AgencyZoom, or HubSpot rather than replacing it. New leads flow into the quoting and CRM workflow your agency already runs.
When shoppers ask ChatGPT, Perplexity, or Gemini "do I need an independent insurance agent" or "how much homeowners insurance do I need," those engines synthesize answers from authoritative content. Iriscale builds advice-driven, multi-line answer content so your agency becomes a cited source instead of an aggregator like The Zebra.
Yes. The Knowledge Base stores your licensing, carrier-disclosure, and advertising requirements so drafts arrive review-ready and avoid prohibited rate or guarantee claims. Your agency is always the final reviewer before anything publishes.
See what Iriscale would do for your agency.
In a 20-minute walkthrough we'll load your agency, show you your AI-search visibility, and map out the first 90 days.