AI marketing software for landscaping companies — built to win the design project, not rent shared leads.
Iriscale is the AI marketing platform landscaping and design-build firms use day to day — AI agents that learn your design process, project types, and seasonal cycle, then win outdoor-living, hardscape, and full-yard transformation projects across Google, AI search, and local channels.
Works alongside the tools your business already uses
Knowledge Base
Content Architecture
AI Search Ranking
You're paying Angi and Google to rent leads that don't match your project minimum.
Design-build is high-ticket and seasonal, but most landscaping marketing is built for mow-and-blow volume — leaving the homeowners planning a real outdoor-living project to find you by luck or referral alone.
Shared leads are the wrong size project.
Angi and Thumbtack mix your design-build firm in with mow-and-blow crews, sending you small jobs that don't clear your project minimum.
Your portfolio never reaches the right buyer.
You've built stunning outdoor-living projects, but without content built around design and budget searches, that portfolio sits invisible to homeowners actively planning a renovation.
Planning-stage research now starts in AI.
"How much does a backyard patio cost" is increasingly answered by ChatGPT before a homeowner ever opens Google. If you're not cited, you don't make the shortlist.
42%
of consumers trust AI as much as online reviews for local business recommendations.
A full marketing operation for your design-build business — built around the planning journey.
From first "backyard design ideas" search to signed project — on autopilot.
Every feature, mapped to your industry.
| Section on page | Iriscale feature | How it shows up |
|---|---|---|
| Know your business | Knowledge Base | Encodes design process, project types, project minimum, service areas, and seasonal booking calendar. |
| Win AI search | AI Search Ranking Intelligence | Tracks citations across ChatGPT, Claude, Gemini, Perplexity for "landscape design company near me" queries. |
| Research keywords | Keyword Repository | P1/P2/P3 priority for terms ("backyard patio cost", "outdoor living design", "landscape designer [city]"). |
| Know competitors | Competitor Analysis | Battle cards for design-build firms: project types, pricing signals, portfolio strength, Google rank. |
| Build a smart site | Content Architecture | Project-type pillar pages plus portfolio and neighborhood pages targeting "landscaper near [area]". |
| Plan full-funnel | Topic Strategy | Inspiration (backyard design ideas), Cost (patio pricing), Decision (best design-build firm in [city]) + seasonal. |
| Answer AI search | AI Optimization (Q+A) | Optimizes answers to "how much does a backyard renovation cost?" so your company gets cited. |
| Ship content weekly | Articles + Social Posts | Portfolio, design-inspiration, and seasonal content for your blog, Instagram, and Google Business — on schedule. |
| Find conversations | Opportunity Agent | Monitors Nextdoor and local FB groups for "landscape designer recommendations?" and flags them. |
| One agent runs it | Chief Marketing Agent | Ask "build a spring design-build campaign" and it plans, writes, and schedules the whole thing. |
What changes when your business runs on Iriscale
Most design-build firms we talk to have the same story - exceptional project work, lead sources that send the wrong size job. Iriscale builds the alternative.
Without Iriscale
- Angi/Thumbtack fees for shared leads below your project minimum.
- A portfolio with no content built to reach planning-stage homeowners.
- Invisible in AI search when homeowners ask about design and cost.
- Google LSA budget rising every season with no organic fallback.
- Scrambling to fill the booking calendar after slow months.
- No intelligence on which design-build firms win in your market.
With Iriscale
- One flat subscription — owned traffic that reduces dependence on mismatched leads.
- Portfolio and project pages that win "landscape designer near me" organically.
- Tracked AI-search citations for design and cost queries.
- Seasonal content ready before your booking calendar needs to fill.
- Consistent presence across blog, Instagram, and Google Business.
- Live competitive intelligence on who's winning design-build work in your market.
+22%
average project size from organic leads
+9 hrs
reclaimed per week by the owner
5×
more AI-search citations in 60 days
Built for the people actually running the business.
Design-build firm
“Shared leads keep sending us small repair jobs that don't come close to our project minimum.”
Builds project-type and portfolio content that drives direct inquiries from homeowners already planning a full design-build project.
Greenline Outdoor Design
Full-yard design-build · 8-person crew · suburban region
Hardscape specialist
“We want more outdoor-living and hardscape work but only show up for general lawn care searches.”
A dedicated hardscape and outdoor-living content track with cost guides that capture higher-ticket project searches.
Stoneworks Landscape Co.
Patios, retaining walls, outdoor kitchens · regional
High-end residential
“Our portfolio is referral-only — we have no presence for homeowners researching designers online.”
Portfolio pages and inspiration content built from one Knowledge Base, positioning the firm for planning-stage research before a homeowner ever requests a quote.
Arbor & Stone Design
Custom landscape design · estate properties · metro
Every feature feeds the next. That's the Iriscale difference.
Teach Iriscale about your business once — the Knowledge Base becomes the foundation. From there, every other capability draws from the same brain. No retyping, no re-briefing, no context loss.
From the Founder
“Landscaping clients choose a company before spring - and rarely switch if the relationship is solid. Iriscale builds the local content and AI-search strategy that makes your company the first recommendation when someone new moves in.”
Dean Gannon
Founder · Iriscale
Common questions
It builds owned organic and AI-search traffic that reduces your dependence on shared-lead platforms and rising LSA costs over time — direct inquiries you don't pay a per-lead fee to receive.
Yes. The Knowledge Base captures your project minimum and project types so content targets homeowners researching full design-build work, not one-off mow-and-blow tasks.
Yes. Content Architecture builds portfolio and project-type pages designed to surface in design-inspiration and cost searches, not just generic landscaping queries.
No. You upload your services and portfolio once, review drafts, and the platform handles strategy, writing, and scheduling.
Most businesses see AI-search citation movement in 2–4 weeks. Organic inquiry volume for design-build projects typically builds over 60–90 days, with seasonal content compounding around your booking window.
Yes. Iriscale is a marketing layer and runs alongside operations platforms like Aspire, LMN, and Jobber. It builds the demand and inbound inquiries; your estimating and crew-management software keeps handling takeoffs, scheduling, and job costing.
Every draft is routed to you before it publishes. You review portfolio pages, cost guides, and seasonal content for accuracy and brand fit, then approve — the agent ships on schedule, so nothing goes live without your sign-off.
AI engines lift clear, direct answers from well-structured pages. Iriscale builds cost Q+A content ("how much does a backyard patio cost?") grounded in your project types and market, so your firm is the cited source instead of a national content site.
See what Iriscale would do for your business.
In a 20-minute walkthrough we'll load your business, show you your AI-search visibility, and map out a content calendar built around your design-build booking season.