AI marketing software for restoration companies — built to be found in the first minutes of a disaster.
Iriscale is the AI marketing platform restoration companies use day to day — AI agents that learn your services and insurance workflow, then make sure you're the company found instantly when a pipe bursts, a fire breaks out, or mold is discovered.
Works alongside the tools your business already uses
Knowledge Base
Content Architecture
AI Search Ranking
You're paying Angi and Google to rent customers in the worst moment of their life — when you should already be the answer.
Restoration is true emergency-intent, high-ticket, and insurance-driven — but the old playbook leaves you bidding for attention during the disaster instead of already being the cited, trusted name the moment something goes wrong.
The search happens in the first five minutes.
A homeowner with a flooded basement searches "water damage restoration near me" within minutes of discovering it. If you're not instantly visible and answering the phone, the next company on the list gets the job.
Shared leads commoditize a true emergency.
Angi and Thumbtack sell the same fire or flood lead to multiple restoration companies, turning a time-critical, high-ticket emergency into a race and a price war.
Insurance and 'what do I do right now' questions are answered in AI now.
"What to do immediately after a house fire" and "does insurance cover mold remediation" are increasingly answered by ChatGPT. If your company isn't cited as the trusted resource, you lose the referral moment entirely.
45%
of consumers now use AI to find local businesses, up from 6% a year ago.
A full marketing operation for your restoration business — built for the moment disaster strikes.
From the first minute of discovering damage to a booked emergency job — on autopilot.
Every feature, mapped to your industry.
| Section on page | Iriscale feature | How it shows up |
|---|---|---|
| Know your business | Knowledge Base | Encodes water/fire/mold/storm services, insurance carrier relationships, IICRC certifications, and 24/7 emergency brand voice. |
| Win AI search | AI Search Ranking Intelligence | Tracks citations across ChatGPT, Claude, Gemini, Perplexity for emergency restoration and insurance-claim queries. |
| Research keywords | Keyword Repository | P1/P2/P3 priority for terms ("water damage restoration", "fire damage cleanup", "mold remediation [city]"). |
| Know competitors | Competitor Analysis | Battle cards for restoration companies: response times, insurance relationships, review themes, Google rank. |
| Build a smart site | Content Architecture | Damage-type pillar pages plus neighborhood landing pages targeting "restoration company near [area]". |
| Plan full-funnel | Topic Strategy | Emergency (what to do right now), Insurance (claim coverage), Decision (best restoration company in [city]). |
| Answer AI search | AI Optimization (Q+A) | Optimizes answers to "what should I do immediately after a flood?" so your company gets cited as the trusted emergency resource. |
| Ship content weekly | Articles + Social Posts | Emergency-response and insurance-claim content for your blog, Facebook, and Google Business — on schedule. |
| Find conversations | Opportunity Agent | Monitors Nextdoor and local FB groups for "restoration company recommendations?" and flags them. |
| One agent runs it | Chief Marketing Agent | Ask "build out our storm-season emergency content" and it plans, writes, and schedules the whole thing. |
What changes when your business runs on Iriscale
Most restoration companies we talk to have the same story - fast, certified crews invisible at the exact moment a homeowner needs them. Iriscale builds the alternative.
Without Iriscale
- Angi/Thumbtack fees for shared emergency leads you compete on speed and price to win.
- No content built for the first-five-minutes disaster search.
- Invisible in AI search when homeowners ask what to do right now.
- No insurance-claim content to support the decision and trust moment.
- Google LSA budget rising every storm season with no organic fallback.
- No intelligence on which restoration competitors win in your region.
With Iriscale
- One flat subscription — owned traffic that reduces dependence on shared emergency leads.
- Emergency-response pages built to win the first-five-minutes search.
- Tracked AI-search citations for emergency and insurance-claim queries.
- Insurance-claim guides that build trust before the homeowner even calls.
- Consistent local presence across blog, social, and Google Business.
- Live competitive intelligence on who's winning emergency jobs in your region.
–28%
cost per booked emergency job
+7 hrs
reclaimed per week by the owner
6×
more AI-search citations in 60 days
Built for the people actually running the business.
Water damage specialist
“Shared leads turn a flooded basement emergency into a race against three other companies before I even get the address.”
Builds emergency-response and neighborhood content that drives direct calls — homeowners who find and call your company first in the disaster moment.
Rapid Dry Restoration
Water extraction + structural drying · 24/7 emergency crew · metro region
Fire & smoke restoration
“Families searching right after a house fire don't know what to do, and we're not the resource they find.”
Emergency-guide content optimized for "what to do after a house fire" searches, positioning the company as the trusted first call during the most stressful moment of a homeowner's year.
Phoenix Fire & Smoke Restoration
Fire damage cleanup + smoke remediation · regional
Insurance-focused restoration
“Homeowners are confused about what their insurance covers and pick whichever company answers the phone first, regardless of carrier relationships.”
Insurance-claim content built from the Knowledge Base that explains coverage and builds trust before the call, leveraging carrier relationships as a competitive advantage.
ClaimFirst Restoration Group
Water, fire, and mold · direct insurance billing · suburban region
Every feature feeds the next. That's the Iriscale difference.
Teach Iriscale about your business once — the Knowledge Base becomes the foundation. From there, every other capability draws from the same brain. No retyping, no re-briefing, no context loss.
From the Founder
“Disaster restoration is a 2am decision - roof leak, flooded basement, fire damage. Whoever shows up in AI search at that moment gets the call. Iriscale builds the local content and visibility that makes your company that answer.”
Dean Gannon
Founder · Iriscale
Common questions
It builds owned organic and AI-search traffic that reduces your dependence on shared-lead platforms and rising LSA costs over time — direct emergency calls you don't pay a per-lead fee to receive.
Yes. Content Architecture builds emergency-response pages specifically optimized to be found in the first minutes after water, fire, or mold damage is discovered.
Yes. A dedicated insurance-claim content track explains coverage questions and builds trust, leveraging your carrier relationships and certifications as a competitive advantage.
No. You upload your services and certifications once, review drafts, and the platform handles strategy, writing, and scheduling.
Most businesses see AI-search citation movement in 2–4 weeks. Organic emergency-call volume typically builds over 60 days, with storm-season content compounding around seasonal spikes.
Yes. Iriscale is a marketing layer that runs alongside DASH, Encircle, and Xactimate - it drives emergency calls into your existing intake while job documentation and estimating stay in your restoration software. It surfaces your IICRC certifications and carrier relationships in content, not in your claims workflow.
AI engines cite clear, urgent answers to questions like "what to do after water damage" or "how to stop mold after a flood" from credible local sources. Iriscale structures your emergency-response content in that liftable format so your company is the cited answer in the first minutes after a disaster, when speed decides the job.
Yes. Each territory gets its own city and emergency-response pages plus local AI-search tracking within one account, so you're found instantly across your entire coverage area under one brand.
See what Iriscale would do for your business.
In a 20-minute walkthrough we'll load your business, show you your AI-search visibility, and map out emergency-response and insurance-claim content built to be found instantly.