AI marketing software for roofing companies — built to win the job before the next storm.
Iriscale is the AI marketing platform roofing contractors use day to day — AI agents that learn your services, materials, and service area, then win replacement, repair, and storm-response jobs across Google, AI search, and local channels.
Works alongside the tools your business already uses
Knowledge Base
Content Architecture
AI Search Ranking
You're bidding on shared leads while storm work goes to whoever ranks first.
Roofing is high-ticket and surges with storms — but the old playbook leaves you fighting storm chasers and bidding on shared leads instead of owning the searches that spike after every weather event.
Storm demand is impossible to time.
After a hailstorm, roof searches explode. You need content already ranking when it hits — not scrambling to advertise after the storm chasers arrive.
Shared leads thin high-ticket margins.
Angi sells the same replacement lead to several roofers. On a high-ticket job, bidding against competitors before you quote erodes real money.
AI answers roofing and claim questions.
"How do I file a roof insurance claim?" is now answered by ChatGPT. If your company isn't cited, a competitor captures the claim and the replacement.
45%
of consumers now use AI to find local businesses, up from 6% a year ago.
A full marketing operation for your roofing business — built around how homeowners search.
From first "roof damage" search to signed replacement — on autopilot.
Every feature, mapped to your industry.
| Section on page | Iriscale feature | How it shows up |
|---|---|---|
| Know your business | Knowledge Base | Encodes services, materials, manufacturers, service areas, and insurance-claim brand voice. |
| Win AI search | AI Search Ranking Intelligence | Tracks citations across ChatGPT, Claude, Gemini, Perplexity for "roofing company near me" queries. |
| Research keywords | Keyword Repository | P1/P2/P3 priority for terms ("roof replacement cost", "roof leak repair", "storm damage roofing [city]"). |
| Know competitors | Competitor Analysis | Battle cards for roofers: service areas, materials, review themes, Google rank. |
| Build a smart site | Content Architecture | Service pillar pages plus neighborhood landing pages targeting "roofing near [area]". |
| Plan full-funnel | Topic Strategy | Damage (roof leak), Claim (insurance process), Decision (best roofer in [city]) + storm response. |
| Answer AI search | AI Optimization (Q+A) | Optimizes answers to "how do I know if I need a new roof?" so your company gets cited. |
| Ship content weekly | Articles + Social Posts | Service and seasonal content for your blog, Facebook, and Google Business — on schedule. |
| Find conversations | Opportunity Agent | Monitors Nextdoor and local FB groups for "roofer recommendations after the storm?" and flags them. |
| One agent runs it | Chief Marketing Agent | Ask "build a storm-response content set" and it plans, writes, and schedules it. |
What changes when your business runs on Iriscale
Most roofing companies we talk to have the same story - high-ticket work, fighting storm chasers for it. Iriscale builds the engine.
Without Iriscale
- Bidding on shared leads for high-ticket replacement jobs.
- No service-area content — you rank for your name and nothing else.
- Invisible in AI search when homeowners have roof damage.
- Storm surges captured by storm chasers who already rank.
- Sporadic social, no consistent local presence.
- No intelligence on which competitors win in your area.
With Iriscale
- One flat subscription — owned traffic that reduces lead dependence.
- Neighborhood pages that win "roofing near me" organically.
- Tracked AI-search citations for replacement + claim queries.
- Storm-response content ready before the next severe weather event.
- Consistent local presence across blog, social, and Google Business.
- Live competitive intelligence on who's winning in your area.
–31%
cost per signed replacement
+8 hrs
reclaimed per week by the owner
6×
more AI-search citations in 60 days
Built for the people actually running the business.
Residential roofer
“After every storm I'm scrambling while storm chasers and big companies already rank.”
Builds storm-response and neighborhood content that ranks before the weather hits — so you capture the surge instead of losing it to out-of-town chasers.
Summit Roofing
Replacement + repair · storm market · regional
Insurance-claim specialist
“My claim expertise is a real edge but homeowners don't find it online.”
Insurance-claim guide content that positions your expertise where homeowners research the claim process, building trust before the inspection.
Apex Exteriors
Storm + insurance restoration · regional
Residential + commercial
“We want commercial work but only rank for residential repair.”
Separate content tracks for residential and commercial, with content that captures higher-value commercial roofing searches.
Ironclad Roofing
Residential + commercial roofing · metro
Every feature feeds the next. That's the Iriscale difference.
Teach Iriscale about your business once — the Knowledge Base becomes the foundation. From there, every other capability draws from the same brain. No retyping, no re-briefing, no context loss.
From the Founder
“Roofing quotes involve three to five companies - and go to whoever built the most trust online. Iriscale builds the content and AI-search presence that makes your company the first trusted name homeowners call in your market.”
Dean Gannon
Founder · Iriscale
Common questions
Yes. The Knowledge Base captures your storm-response and insurance services, and Content Architecture builds that content in advance — so you rank when severe weather drives a surge, not after.
Yes. Content Architecture creates neighborhood and city pages so you rank for "roofing near [area]" across your service region.
Yes. The content includes claim-process guides that position your expertise where homeowners research filing a roof insurance claim.
No. You upload your services and area once, review drafts, and the platform handles strategy, writing, and scheduling.
Most businesses see AI-search citation movement in 2–4 weeks. Neighborhood organic job volume typically builds over 60 days.
Yes. Iriscale is a marketing layer that runs alongside JobNimbus, AccuLynx, Roofr, or Jobber - it drives direct inquiries into your existing CRM while estimating, production, and material ordering stay in your roofing software.
AI engines cite clear answers to questions like "signs of storm roof damage" or "how to file a roof insurance claim" from credible local contractors. Iriscale structures your storm and claim-process content in that liftable format so you're the cited source when a surge of homeowners researches after severe weather.
Yes. Each branch or city gets its own neighborhood pages and local AI-search tracking within one account, so you rank for "roofing near [area]" across your whole region under a consistent brand.
See what Iriscale would do for your business.
In a 20-minute walkthrough we'll load your business, show you your AI-search visibility, and map out your coverage and storm-response content.