AI marketing software for solar installers — built to win the long research cycle, not the ad auction.
Iriscale is the AI marketing platform solar installers use day to day — AI agents that learn your systems, financing options, and service area, then win homeowners through the entire months-long research and financing decision across Google, AI search, and local channels.
Works alongside the tools your business already uses
Knowledge Base
Content Architecture
AI Search Ranking
You're paying for the same paid-ad auction as twenty other solar companies.
Solar is a high-ticket purchase with a months-long research and financing decision — but the paid-ad space is brutally contested, and most installers have no organic content built for the long research journey homeowners actually go through.
Paid search is a bidding war you can't win on margin alone.
Dozens of installers and lead-gen aggregators bid on "solar panels cost" simultaneously, driving cost-per-click so high that paid leads barely pencil out on a high-ticket but commoditized sale.
Homeowners research for months before they call anyone.
Solar is rarely an impulse purchase — homeowners compare cost, financing, incentives, and installers over weeks or months. Without content covering that whole journey, you only meet them at the very end, already comparison-shopping three quotes.
Financing and incentive questions are answered in AI now.
"Is solar worth it in my state" and "best solar financing options" are increasingly answered by ChatGPT. If your company isn't cited early in that research, you never make the final shortlist.
45%
of consumers now use AI to find local businesses, up from 6% a year ago.
A full marketing operation for your solar business — built around a long research and financing decision.
From first "is solar worth it" search to a signed install — on autopilot.
Every feature, mapped to your industry.
| Section on page | Iriscale feature | How it shows up |
|---|---|---|
| Know your business | Knowledge Base | Encodes panel and battery systems, financing options, incentive programs, service areas, and transparent-pricing brand voice. |
| Win AI search | AI Search Ranking Intelligence | Tracks citations across ChatGPT, Claude, Gemini, Perplexity for "is solar worth it" and financing queries. |
| Research keywords | Keyword Repository | P1/P2/P3 priority for terms ("solar panel cost", "solar financing options", "best solar installer [city]"). |
| Know competitors | Competitor Analysis | Battle cards against solar installers and lead-gen aggregators: pricing signals, financing offers, review themes, Google rank. |
| Build a smart site | Content Architecture | Cost, financing, and incentive pillar pages plus installer-comparison pages targeting "solar company near [area]". |
| Plan full-funnel | Topic Strategy | Awareness (is solar worth it), Cost/financing (loan vs. lease), Decision (best solar installer in [city]) across the full research cycle. |
| Answer AI search | AI Optimization (Q+A) | Optimizes answers to "how much does home solar cost in my state?" so your company gets cited early in research. |
| Ship content weekly | Articles + Social Posts | Cost, financing, and incentive-update content for your blog, Facebook, and Google Business — on schedule. |
| Find conversations | Opportunity Agent | Monitors Nextdoor and local FB groups for "solar company recommendations?" and flags them. |
| One agent runs it | Chief Marketing Agent | Ask "build a financing-focused content campaign" and it plans, writes, and schedules the whole thing. |
What changes when your business runs on Iriscale
Most solar installers we talk to have the same story - great install quality, an unsustainable paid-ad bidding war. Iriscale builds the alternative.
Without Iriscale
- Rising cost-per-click bidding against dozens of installers and aggregators.
- No content built for the months-long research and financing journey.
- Invisible in AI search when homeowners ask if solar is worth it.
- Only meeting homeowners at the final quote-comparison stage.
- No incentive or rebate content keeping pace with program changes.
- No intelligence on which competitors win in your market.
With Iriscale
- One flat subscription — owned traffic that reduces paid-ad dependence.
- Cost, financing, and incentive content covering the full research journey.
- Tracked AI-search citations for "is solar worth it" and financing queries.
- Early-stage content that builds trust before homeowners ever request a quote.
- Incentive and rebate content kept current as programs change.
- Live competitive intelligence on who's winning in your market.
–26%
cost per signed install
+9 hrs
reclaimed per week by the owner
5×
more AI-search citations in 60 days
Built for the people actually running the business.
Independent installer
“We're bidding against the same fifteen installers and aggregator sites on every paid search term, and margins barely survive it.”
Builds early-research and cost content that earns organic visibility months before the quote-comparison stage — reducing reliance on an unsustainable ad auction.
Helios Solar Co.
Residential panel + battery install · regional
Financing-focused installer
“Homeowners get confused by financing options and abandon the process before requesting a quote from us.”
A dedicated financing and incentive content track that demystifies loan vs. lease vs. PPA decisions, keeping homeowners engaged through the full research cycle.
Brightpath Solar
Solar loans, leases, and PPA financing · metro
Battery + storage specialist
“We do strong battery-storage work but all our traffic is generic 'solar panels' searches with no storage intent.”
Dedicated battery-storage content and comparison pages that capture higher-intent, higher-ticket storage-specific search demand.
Voltgrid Energy Solutions
Solar + battery backup systems · suburban region
Every feature feeds the next. That's the Iriscale difference.
Teach Iriscale about your business once — the Knowledge Base becomes the foundation. From there, every other capability draws from the same brain. No retyping, no re-briefing, no context loss.
From the Founder
“Solar decisions involve months of research and multiple quotes. Iriscale builds the educational content and AI-search presence that makes your company the trusted installer families remember when they're ready to commit.”
Dean Gannon
Founder · Iriscale
Common questions
It builds owned organic and AI-search traffic that reduces your dependence on an increasingly expensive paid-ad auction — visibility you don't pay per click to maintain.
Yes. Content Architecture covers the full journey — awareness, cost, financing, and decision — so you stay visible to homeowners throughout a multi-month research period, not just at the final quote stage.
Yes. A dedicated financing and incentive content track demystifies these options and keeps pace with changing rebate and incentive programs.
No. You upload your systems and service area once, review drafts, and the platform handles strategy, writing, and scheduling.
Most businesses see AI-search citation movement in 2–4 weeks. Because solar has a long research cycle, organic quote-request volume typically builds over 90 days as early-stage content compounds.
Yes. Iriscale runs on the marketing layer - it builds the organic and AI-search demand that feeds the proposals you design in Aurora and the jobs you schedule in Jobber. It complements Google LSA and Google Ads rather than replacing your operational stack.
AI engines cite content that clearly answers cost, payback, and incentive questions with current, state-specific data. Iriscale writes that content in a liftable Q+A format and tracks whether your company surfaces as a source across ChatGPT, Perplexity, and Gemini for the financing and savings queries homeowners actually ask.
Yes. Content Architecture builds state- and city-specific pages so your federal-credit, net-metering, and local rebate content stays accurate per territory — important when programs and incentives differ sharply across your service area.
See what Iriscale would do for your business.
In a 20-minute walkthrough we'll load your business, show you your AI-search visibility, and map out a content plan that covers the full solar research and financing journey.